WEB DEVELOPMENT & DIGITAL MARKETING Let’s Amp Up Your Online Presence Could you readily show your organic search rankings for your top 20 keywords? Can you point to what qualified leads your website is producing for your company? Are you actively and effectively leveraging LinkedIn? We have news for you. If you answered “no” to any of the above, you’re behind. But we know how to get you to the top. Digital marketing is more critical than ever. Your web presence (or lack thereof) can determine the success of your company better than any other indicator. In our experience, companies in the industries we work in are far behind the curve of digital transformation and don’t even realize it. Reality check: best practices in digital marketing are evolving every second of every day. What was a best practice five years ago is obsolete today, due to factors like evolving algorithms, platform changes, and the proliferation of digital advertising. If you’re not working with someone who has kept up, you’re falling further and further behind every day. Our CEO said it best, “Even companies who launched new websites two years ago are woefully ill-equipped with what’s happening with SEO, organic search rankings, and digital advertising.” We’ve been creating industry-leading websites for our clients in the B2B space for years, and we can do the same for you. LET’S AMP UP YOUR ONLINE PRESENCE Service Quick Description Web Design Web design is all about crafting visually appealing and functional websites. Hiring Four Columns ensures expertise, professionalism, and adherence to industry standards, resulting in a well-designed website that attracts and engages users, enhances brand credibility, and drives business growth. Web Development Your website is the heart of all your online marketing. Our web developers can take the look and feel of a website created by our designers and create the code to make it work, from a single static page, to an extensive website with robust functionality. Webinars Whether you need to build a webinar from scratch, or just need help hosting your online event, we can assist you in leveraging the power of technology to make your webinar educational and interactive, ultimately driving meaningful and measurable results. SEO (Search Engine Optimization) A website is only as good as its SEO. If you’re looking to improve the quality and quantity of website traffic to your website in the long term, we’ve got you covered. We know how to target unpaid traffic and optimize content to get you higher up in the search results. SEM (Search Engine Marketing) SEM is where organic and paid traffic come together. We’ll combine SEO with paid advertising to improve ranking and increase visibility and by leveraging paid advertising platforms. SMA (Social Media Advertising) As a subset of digital marketing, social media advertising is all about delivering paid ads at the right time and right place. We discern which social networks will work best and employ hyper-targeting and personalization to reach your ideal customers. Hubspot As a HubSpot partner, we possess in-depth expertise in implementing and optimizing HubSpot’s features, providing tailored solutions and strategic guidance to maximize the platform’s impact on business growth. Email Marketing The cross-section of direct and digital marketing, email marketing is right up our alley. From writing attention-grabbing subject lines to strategically segmenting the list of recipients, we’ll take your email marketing to the next level. Geofencing A location-based marketing tactic, geofencing uses GPS and RFID to set up virtual boundaries around a point that track whenever a customer with a mobile device crosses them. With geofencing, you can meet your customers right where they are. Database Growth Crucial for establishing relationships with prospective customers and maintaining relationships with existing ones, database growth involves acquiring new contacts and collecting customer data. We have the tools and tactics to expand your database, both quantitatively and qualitatively. UX/UI/App Design User experience (UX), user interface (UI), and app design are all well within our wheelhouse here at Four Columns. We take a human-first approach to create user-friendly, accessible websites and applications for both desktop and mobile use cases.