DEMAND GENERATION & MARKETING MANAGEMENT Consider Us an Extension of Your Team You’ve heard the old adage, “You’re either growing or you’re dying.” When you choose to work with Four Columns, you’re choosing to grow. Growth is the #1 metric that the majority of our clients care about, so it’s the main metric we measure. Ultimately we answer the question: Are we creating engagement with new customers? We don’t fit in with other marketing agencies, and we like it that way. Whereas most agencies are becoming more and more specialized, we’ve been swimming upstream for a while now. Since 2007, we’ve been a full-service marketing agency. We take your company’s marketing needs personally. What does this mean for our clients? Everything happens in-house. No unvetted freelancers. More synergy and cohesion. Fewer points of contact. Major financial benefit. In working with us, you get all of the horsepower, strategy, acumen, depth, and execution at a premium level across the board, for a fraction of what you’d spend on hiring all the necessary full-time positions within your company. In payroll and benefits alone, you could be saving half a million dollars each year. This partnership gives you an entire marketing staff for about what you’d be paying one full time employee. Think of Four Columns as your outsourced marketing department. Need anything marketing related? We’ll handle it all in just one call. CONSIDER US AN EXTENSION OF YOUR TEAM Service Quick Description B2B Lead Generation From developing a funnel to getting the traction you need to close more business, we can help you generate a lead-generating pipeline crossing digital and physical marketing. Holistic Marketing Management If your company’s marketing execution feels piecemeal and siloed, we have the skill set to handle every part that contributes to the whole. From the big picture to the granular details, we can manage your marketing holistically. Tactical Marketing Execution If you’re covering most of the marketing “bases” but feel like you need a hand to execute at a high level on a few pieces of your marketing strategy, we have the experts that can help. Campaign Development and Execution If you need a unique set of deliverables to promote a specific product, service or event, we’ll partner with you to establish the timeline, target audience, messaging, creative assets, you name it. Ongoing Creative Ideation Creativity never ceases here at Four Columns. We’ll put our heads together to give you our most creative ideas, empowering you to decide which ones you want executed.