Marketing Leadership – Do you have it? 12/26/14 | Doug Cofer No I'm not asking whether you have someone on staff who is in charge of marketing for your company. Although, I hope you do. You should. The marketing of your company is certainly that important. Rather, what I'm asking is are you leading your industry from a marketing perspective? Give that some thought. From a marketing perspective, is your company at the top of the heap? Are your competitors sitting around trying to figure out how to catch up to you? Imitate what you're doing? Frantically working on a new website to compete with yours? Or trying to establish a social media presence? And on and on... If you think about it, can you name a company that is leading their industry who isn't a marketing leader as well? Marketing varies by industry, so it looks different based on that. But, I bet every industry leading company you think of have established marketing leadership along the way. So, here's the $64,000 question: does your company have marketing leadership? If not, are you actively pursuing it? If you're not, it's likely one of your competitors is. We can help. We've done it before. Reach out and let's talk.