Content Strategist Lane Harbin Joins 4C Team

WACO, TX – Feb. 12, 2015 – Four Columns, LLC. continues to grow as they’ve added Lane Harbin, content strategist, to their team. The need for a content strategist became increasingly apparent as the agency focused on professional writing, blogging and content strategy for its clients, which made Harbin a perfect individual for the job.

“We’re thrilled to be able to hire someone as experienced and talented as Lane,” said Doug Cofer, CEO of Four Columns. “Her talents fit perfectly into our team and will be a great asset for our current and future clients.”

Harbin graduated from Auburn University with a Bachelor of Arts in English and a minor in marketing. Prior to joining the Four Columns team, Harbin worked as communications director for the Talitha Koum Institute. She’s still assisting the Institute with a variety of tasks, but is excited to jump on board with the Four Columns team.

“I am absolutely thrilled to join Four Columns in my new role as content strategist. It’s an honor to be apart of such a smart, creative, hard-working team, especially at such an exciting time,” Harbin said. “With the new downtown office, new clients and upcoming projects, I know there are big things on the horizon for Four Columns.”

Harbin has a passion for writing, especially data-driven writing, brand storytelling and content marketing. She’s originally from North Carolina, but moved to Waco with her husband last summer. Aside from writing, Lane spends her spare time reading, drawing and exploring Waco.

For more information about Four Columns or Lane Harbin, please contact Shelby Pipken at [email protected] or 214-215-6258.

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About Four Columns, LLC.
Four Columns was founded in 2007 as a full-service marketing agency located in Waco, Texas. The agency works hard to understand each business and industry, so they can serve as a marketing partner to an organization. From strategy to design, to web and social media, the team at Four Columns brings their talent, experience, creativity and commitment to bear on every project. The agency is located in downtown Waco, among some of the city’s top creative individuals.