Website ROI starts with SEO done right

In today's ever evolving world of organic SEO, there are many strategies to employ to climb the rankings and secure a first page spot. Ultimately, these fall into one of two categories - on-site and off-site. On-site SEO consists of a collection of tools web developers can use in the code of your site that help the search engines understand what keywords your site is relevant for. Off-site SEO strategies include a host of inbound, social media, content and link building activities that continue to build your site's digital profile and perceived relevance to search engines. So, when having a new site designed and created, the first step to realizing a strong return on investment is to make sure your developer understands and is experienced in executing on-site SEO.

At Four Columns we strive to get your site more traffic by rolling up our sleeves and doing the on-site SEO work that will give you long term results. My team and I do all the work necessary on the site and in the code to meet all the current SEO best practices. This ensures Google and other search engines will always rank the site easily and correctly. After completion, we will actively monitor site traffic to look for trends and insights into how we can increase the traffic that will turn into leads. We also work with our clients to make sure their most important products are the focal point thus generating traffic that will turn into customers. Our team has the experience and the expertise to fully understand the analytics of web traffic to get the results from your website.

As an example, earlier this year we redesigned and relaunched a website for one of our clients. After executing all the on-site SEO strategies, they have seen over a 2,000% increase in organic search traffic in the first month. Since then, overall traffic on the site has continued to trend up. Not only has the traffic on the site gone up, but we have also seen that with this traffic the two most important product pages on their site are seeing the most traffic and this has turned into almost 150 leads per month. Prior to engaging Four Columns, this company had less than 10 leads per month.

These results occurred without spending any money on paid SEO like Google Adwords or off-site SEO strategies like link building. All our clients have seen this positive increase in traffic and leads - this is the true power of on-site SEO.

If you would like to learn more about how Four Columns Marketing can get you the RESULTS that you are looking for from you website, then give us a call. We will review your site with you and provide a recommendation for how to get the results your company needs.

For more on organic SEO performance and tips on how to improve your site, check out this article from the Marketing Tech Blog: Increase Organic Search Performance