Distribution

Make an Impact With Data-Driven Marketing

You might be asking yourself ‘How can marketing impact a company that is a distributor?’

On the surface, it’s a fair question. Your company gets products from manufacturers and sells them to end users. Very straightforward and you’ve been doing it for years. But let me ask you a few questions:

Do you have established and new competitors in your market?
Do you want to grow but are having trouble breaking through?
Are you seeing long-time customers have new points of contact?
Has a competitor just rebranded and launched a new website?

If you answered yes to more than one of these questions, we need to talk ASAP.

Distribution is a specialized role in the economic chain that is unique for one major reason – you need to effectively market your service TWO directions. Of course you need to effectively sell to new and existing customers, but you also need to leverage the power of marketing up the supply chain to your principals.

The nuances and dual marketing approach distribution companies need is one we have been executing for years. We’ve crafted industry-leading brands, developed strategic marketing plans, implemented holistic marketing execution and driven significant growth in both customers and principals.

Our team at Four Columns has created a marketing titan in distribution that led to a very successful acquisition. We’ve been instrumental in helping a growing PVF distributor become a dominant force in their industry. Four Columns has developed industry-leading brands, driven demand generation, top and bottom line growth and increased company valuations time and again.

Need the expertise and experience of a marketing firm that specializes in distribution? Let’s start a conversation and see what we can achieve.

AN ESSENTIAL PIECE
OF YOUR SUCCESS

CHALLENGES

Mid-market distribution companies across a wide range of verticals are members of the Four Columns client roster. And, they all had many of the same marketing needs that drove them to work with our team.

Need to Market to Customers AND Principals
Outdated & Stale Branding
Ineffective or Broken Website
Poor Search Engine Rankings
Weak Value Propositions & Messaging
No Lead Generation Capabilities
Lack of Sales Pipeline
Want to Grow But Can’t
Need to Grow Brand Awareness
Ineffective or No Digital Marketing

ACCOMPLISHMENTS

Barentz

We helped a multinational company redefine what’s possible and what’s effective in marketing highly-technical product solutions.

Get the power of an agency that specializes in industrial distribution on your side. We’ll help you grow more than you thought possible. Let’s add your company to this impressive list.

Let’s Get Started!

“Four Columns dug in and learned our industry. Once they did that I knew I found the right team to help us grow. We became known across our industry for our marketing. And it was a key reason we were acquired at a high valuation. The 4C team is smart, creative and listens which makes their execution that much better.”

– Mike Efting, President, Viachem