MARKETING STRATEGY & BRANDING Start With Strategy, End With Results At Four Columns, we believe that it all starts with strategy. It has been proven that this leads to better results 100% of the time. Cookie cutter doesn’t cut it for us. We work to deeply understand each of our clients, from the ins and outs of their industry to their specific UVPs. At the outset, we conduct a Marketing Strategy and Branding Engagement, which is a series of meetings covering where the client has been and where they want to go. We discuss their target market, sales journey, buyer personas, and how marketing can help them achieve their business goals, such as getting more top-line revenue in the door from ideal customers. Using all of the information collected, we craft a strategy. The key to effectiveness? Ensuring that all brand attributes are solidified. We need to lock down: What you do Who you do it for Why people should care While other marketing agencies might ask, “What do you want it to look like?”, we ask, “How does this align with your strategy?” We refuse to mindlessly fulfill requests. Instead, we partner with you in determining what will be most effective in accomplishing your goals. ROI is a forethought, not an afterthought. Ready to make your marketing come to life? START WITH STRATEGY END WITH RESULTS Service Quick Description Messaging Strategy Your messaging strategy guides all of your communications. We’ll help you figure out what to say, how to say it, where to say it, and who to say it to. Visual Identity Development Your brand’s visual identity is much more than just a logo. We go beyond “look and feel” to determine how the appearance of your brand will shape perception, differentiate you from competitors, and ultimately garner success. Strategy Engagement An essential service for an agency that puts strategy first, our strategy engagements result in a comprehensive, in-depth plan for building your brand through strategy-driven marketing. Marketing Plan Development Taking into consideration your marketing objectives, future goals, and any relevant constraints, we’ll develop a marketing plan to get you further than you thought possible. Sales Strategy Countless clients have come to us with their sales and marketing out of alignment. We can align your sales strategy with your marketing strategy to ensure that they are working together and not against one another. Marketing Audit We get it—you don’t know what you don’t know. Using data, we’ll survey your current marketing tactics to see what’s working, what’s flopping and what could be improved. Recruiting Marketing Strategy Recruiting is often one of the biggest challenges for our clients. We’re old pros at developing inbound tactics for your organization to attract, engage and nurture top talent during the pre-applicant phase of talent acquisition. MarTech Stack Evaluation The technology you use for marketing (and sales) needs to help—not hinder—your team, and our team can help ensure every piece of your marketing technology is adding value to your bottom line. Advertising Planning Advertising and marketing are related but not synonymous. Fortunately, we know the ins and outs of both. We’ll show you how to segment your audience, choose your channels, and allocate advertising dollars in effort to make your product or service known in the marketplace. Digital Transformation If your business is stuck in the 20th century and you need to make a leap forward, we’ve helped businesses like yours embrace a digital transformation that will equip their future.