MARKETING EXECUTION SERVICES A Partner You Can Count On When we describe ourselves as “full-service”, we mean that we’re able to provide every area of marketing execution for our clients at a premium level. When said clients describe us, they use words like “extremely agile”, “super responsive” and “expert level”. Working with an agency ultimately streamlines your company’s marketing execution in a way that’s impossible when handled internally. It means that there’s no piecing together of freelancers, scrambling to figure out how to use design software you’ve never touched, or managing a department full of varying capacities. With Four Columns, you’ve got a partner that will make it all happen for you. Whether you need a tradeshow campaign executed, a press release written and distributed, or a video about your business’s origin story filmed, we’ve got you covered. We operate on an “as-needed” basis, so you will never pay for something you don’t need. A PARTNER YOU CAN COUNT ON DESIGN Service Quick Description Graphic Design Elevate your content with stunning visuals to communicate your company’s message. Our team does it all – branding identity, web design, social media, digital ad and email graphics, digital billboards – to ensure that you put your best foot forward in every way you interact with your current and prospective customers. Print Advertising Design “in the wild” – out of the inboxes and the social feeds, our design team delivers on printed media that will engage your audience and share your message. Big or small, postcard or billboard, our team tackles it all to deliver big results. Trade Show Collateral From tablecloths to pull-up banners to fully branded booths, our team will make sure that attendees walk away knowing who you are, what your business does and how you’ll benefit them. Signage Each touch point of your brand matters. We’ll create signage that’ll make a mark and leave an impression on your audience for your office, special events, conferences and more. Direct Mail Stand out from the junk mail. When you enlist our services for direct mail, we’ll deliver creative, out-of-the box and memorable postcards, video brochures, branded boxes, etc. to generate leads. Office Collateral Strengthen the integrity of your brand with a consistent and clear visual identity. We’ll level up your business cards, letterhead, envelopes, notepads, portfolios and more to match the look of your team to the power of your team. COMMUNICATIONS Service Quick Description Public Relations At Four Columns, we reject the notion that “All publicity is good publicity.” Some functions of PR include crisis communications, media relations, and event coordination. We strategically craft press releases, capitalizing on newsworthy information, in the name of managing public perception, increasing awareness, and improving reputation. Content Development Our communications team is capable of all types of copywriting. From blogs to billboards, we’ll craft language and wordsmith messaging to develop written content that aligns with the established marketing strategy. Social Media Management Social media involves notably more than just posting a picture and a caption. Our social media management style is comprehensive and data-driven. Our communications and design departments collaborate to create posts that will engage your audience, and our strategy department can show you the analytics to prove it. Media Pitching When it comes to media pitching, the right story is just as important as the right outlet. We’ll get your company’s name out there by ideating, researching and writing stories and connecting with media outlets that will take an interest in the subject matter. Editorial Partnerships We can form alliances with publications on your behalf, negotiating a mutually-beneficial partnership where your company’s content gets published without having to pay for placement. Advertorial Placements If it looks like an article but operates as an advertisement, it’s an advertorial placement. Depending on your desired outcome, Four Columns can set up paid placements in newspapers, magazines and on websites that appear organic in nature. MULTIMEDIA Service Quick Description Brand Photos/Videos Our video and photography is carefully coordinated with design and strategy to produce videos and images that accentuate your brand, culture, and marketing goals. Animation Whether you’re looking for a 2D, 3D, or mixed media animation our design and video departments work together to create engaging motion graphics and scenarios to further your marketing goals and needs. Product Photos From small consumables to large mechanical products, our photography department makes your products look their best. Product Demos A description can only go so far. A product demo is a highly effective method of showcasing your products and their quality. Commercials To ensure the highest quality outcome for our clients, all of our departments work in conjunction to carefully craft commercials from script to post production. Video Scripts A great video starts with a good plan. Our strategy and communication departments are experts at developing effective video scripts.