#RE2PECT

One of the greatest aspects of marketing, and part of why I do what I do, is the ability great marketing has to stir emotion in people. Whether you like the Yankees or not (I don't - they're the Evil Empire - Go Sox!) or even like baseball, it's hard to not like Derek Jeter. By all accounts, he's been one of the best role models in sports at a time where that seems nearly impossible to find. The page below which includes a 1:30 second video of Gatorade's farewell commercial and a full-page ad that will run in the New York Daily News are just phenomenal. The coming together of fantastic creative vision, pin point execution and it helps to have a great person to show in a light not often seen. Congrats Derek! Baseball and sports will miss you. #RE2PECT