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Marketing Snapshot: Back to School in 2021

08/26/21

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Four Columns Marketing

It's that time of year...back to school! Summer is over and school is in session. Even if you aren't a student, parent or teacher, you cannot miss the pervasive ways that BTS is marketed. Brands often position the new school year as a different type of new year, knowing that families will take the opportunity to start fresh and establish a routine. Advertisements claim that students will be set up for success if they walk into their new grade with all new things: a new planner, new wardrobe, new school supplies, you name it. You've likely seen the checklists for school supplies at Target and H-E-B. The 2021-2022 school year contains an added element of problem-solving when it comes to health and safety, as virtual learning is significantly less common than it was starting in 2020. Deloitte predicted that back-to-school spending would hit its highest level in recent years. Did you spend more than usual this year?

It's that time of year...back to school! Summer is over and school is in session. Even if you aren't a student, parent or teacher, you cannot miss the pervasive ways that BTS is marketed. Brands often position the new school year as a different type of new year, knowing that families will take the opportunity to start fresh and establish a routine. Advertisements claim that students will be set up for success if they walk into their new grade with all new things: a new planner, new wardrobe, new school supplies, you name it. You've likely seen the checklists for school supplies at Target and H-E-B. The 2021-2022 school year contains an added element of problem-solving when it comes to health and safety, as virtual learning is significantly less common than it was starting in 2020. Deloitte predicted that back-to-school spending would hit its highest level in recent years. Did you spend more than usual this year?

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