In Her Genius Marketing Era: Taylor Swift

Whether you love her, hate her, or love to hate her, one thing is for sure: Taylor Swift has a Reputation as a marketing genius. From her clever placement of Easter eggs to her utilization of nostalgia, T. Swizzle plans meticulously and executes creatively, as evidenced by Eras Tour ticket sales that exceeded her Wildest Dreams. On the first day of its presale alone, the Eras Tour sold over 2.4 million tickets, the most sold by an artist in a single day. She knows her audience—even with the way it has changed since her debut album in 2006—and as any marketing professional knows All Too Well, that is key. Our CEO Doug and Communications Director Tristen sat down to chat about Taylor’s marketing tactics.