Why Good Design Matters 04/20/16 | Tristen Coffee In the hectic business world, the first thing business owners seem to compromise on is the time and money they invest into good design. But good design is more than just frills! Design should be an essential part of your business strategy, and if you are slacking in your design efforts, you might just be losing business. In the fast-paced cut-throat business world, competition for time and attention is at an all-time high. Good design sets you apart from the pack and will directly help your company achieve your goals, which in turn will help you to build your customer base and professional network. Good design doesn’t stop at just attracting the consumer, though, it retains leads by providing an enjoyable user experience. Your audience should interact with you in a memorable, dynamic, efficient, and user-friendly way– investing in your company’s design is the best way to do this. The design your company employs is the first point of communication with your consumer. It plays a critical role in communicating your mission and vision to the consumer and can make the job of communicating who you are and what you do much, much easier. So what does this mean for your company? Not only does your design need to be eye-catching but intentionally crafted to emulate who you are as a company. This takes time– the process of creating something so pointedly ‘you’ must have a well thought out strategy behind it, incorporating well fleshed out data analysis of who your target customer is and who you want to portray yourself as. The time you put into the process it well worth it as your design will set the tone for every other interaction your company has with the consumer. Design is a tremendously powerful tool– so use it! If used effectively, design can engage, inform, mobilize, and inspire your audience and help propel your business into a future of success.