From Niche Unknown to Industrial Experts

This is smart. Anyone considering a new product will ask their friends if they’ve bought it. A business looking for a service will ask if companies like them work with the new provider. 

Peer confirmation plays a big role because people want to know they aren’t going to regret their decision later.

At Four Columns Marketing, we have worked with a wide variety of clients, but the breadth and depth of our experience marketing industrial B2B clients stands out as THE feather in our cap. 

In short, we have a strong track record of driving 2X to 10X growth for companies across many heavy industry sectors including manufacturing, oil and gas, distribution, industrial and technology.

We have a stable of clients in specialized niches across a variety of industrial spaces, including:

FlexXray - an Arlington-based x-ray inspection company that inspects manufactured food for foreign contaminants like metal, glass, plastic and bone that can get missed in the high-speed manufacturing process of the 21st century.

KAP Project Services & STOlogix - a Houston-based oil & gas services company that provides project controls personnel and technology to successfully execute turnarounds for oil, gas and chemical refineries.

Womack Machine Supply Company - a Dallas based motion controls solutions provider and distributor of hydraulic, pneumatic and automation equipment from the world’s leading manufacturers.

FlowBelow - an Austin-area aerodynamics company that creates products for tractor-trailers that helps increase fuel efficiency (and fuel savings) for some of the largest semi-truck fleets in North America.

And that’s just a few of the dozens of industrial clients we provide full-service marketing execution for.

Industrial Marketing is Built Different

Driving growth for industrial companies is a different challenge than traditional consumer marketing you’re used to. Our clients’ market are highly technical and more narrow. Using traditional marketing channels like cable TV, Radio, or Outdoor for our clients won’t drive success. It’s also not as effective to use more commonplace digital marketing channels without leveraging focused audience targeting. 

We build market share for our industrial clients in three main ways:

1. Brand Building – Working with our clients to build strong, industry leading brand messaging and presentation that attracts new customers.
2. Optimizing Online Presence – Taking every aspect online up to A+ including website, SEO, social media and digital advertising.
3. Identifying & Growing their Audience – Discovery and targeting of prospective customers and reaching them through new marketing channels and strategies. 
4. Thought Leadership – A commitment to generating content and marketing materials across all channels that reflects an in-depth understanding of the industry, need, and benefits to which we’re connecting customers.
5. Lead Generation – Focused implementation of inbound and outbound marketing campaigns and best practices to drive sales opportunities.

Nothing makes our team prouder than when we hear from our clients about new opportunities and the growth they’re experiencing. I see the depth that we go to in understanding what our clients do and the brilliant strategies our team creates to reach their ideal customers. We’ve replaced a lot of marketing agencies. We know the level of work that goes into content creation in technical and niche markets across websites, social media, SEO and more. On our team, you will find people who can talk about the techniques for cleaning an oil refinery, the machinery used to fabricate sheet metal, the equipment used to drive factory production and the different types of pipes, valves and fittings.

We’ve created marketing engines for dozens of clients, and our track record for helping clients go from seven-figure revenue to eight and nine-figure revenues speaks for itself. If you’d like to take your industrial company to the next level, get in touch with me and our team at Four Columns Marketing today.