Adventure Is Out There – Engage Your Audience With It

Travel seems to be one of those topics we could talk about for hours. Where have you been? Where do you want to go? What’s on your bucket list? Wanderlust seems to transcend generational gaps and brings us to one conclusion: we live in an incredibly intriguing world. In fact, this travel bug that we all seem to be experiencing has transformed into a sort of lifestyle brand– especially for millennials. Travel has become more than just a chance to see the world. It embodies our culture’s hunger to believe in something more than ourselves and experience authentic connection in today’s world.

Some very keen companies have harnessed this wanderlust into their marketing. Just think about all the commercials and ads you see today that tug at your desire for escape. Some of these companies are more obvious choices, like Airbnb’s “Private Island” campaign– seriously, who wouldn’t want to stay on their own piece of paradise for a week? But think about some of the more obscure choices– like Direct TV’s “Hannah and Her Horse” campaign. What does a beautiful girl on a gorgeous beach in the Caribbean have to do with satellite television other than to appeal to their audience’s wanderlust? But their strategy worked– their audience loved the campaign.

The door to far off places has been flung open with the rise of social media. Now, by just scrolling through our newsfeeds, we are transported to Icelandic hot springs, Canadian Rockies, and Irish cliffs– we are practically a stone-throw away from anywhere in the world. This is captivating content that engages audiences. We can’t help but stop and dream, even if it is subconscious, when we see these images. This is why incorporating our shared wanderlust into our social media feeds, blogging, ads or even overall marketing strategy seems to work so well.

So what can we learn from our wandering hearts in terms of marketing? Maybe something along the lines of engagement– Tapping into what your audience is passionate about makes for an incredibly powerful marketing tool. Whether it is travel or health, social justice, animals, even home-decorating– alluring your audience with content that excites them is essential.

So now that we’ve stirred up your wanderlust, where do you want to go? Iceland, Canada, Israel, and Germany are just a few places on our team’s bucket list.