4C Client Work: Content Development and Blogging 09/29/16 | Tristen Coffee The band Extreme would agree -it’s more than just words. When we first sat down to strategize content development for The Findery we were thinking deeper than just what can we develop? We wanted to make decisions out of a place of understanding the purpose and intent of The Findery’s brand. We were driven to connect The Findery with its audience in such a way that would bring the business to life. With this perspective in mind, we created a voice for the Findery and co-founder Tiffany Fatheree, who’s perspective would be used for blogging, that gauged the warmth, knowledge, and unique style of the brand. But to do this authentically we had to do our due diligence. Through an extensive branding process, the heartbeat of The Findery was revealed, and this became the foundation of all of the content produced. Yet, to expand on this foundation with blog content, Tiffany had to be involved in our development process– we sat down with Tiffany herself, to interview her and gain insight and understanding of who she is and what she wants to say. Through discussions like these, we are able to channel a unique and real voice and write on topics that are distinct and meaningful. These past few weeks have been exciting, as we reframe who The Findery is with the content we are pushing, which spans from new web content to carefully curated social feeds and we cannot wait to press the gas and see where The Findery will go!