10 Ways to Increase Conversions Using Psychology 01/02/15 | Doug Cofer I think for most companies, one critical bottleneck to success is converting prospects into new clients. Savvy marketers, sales managers and executives know that understanding people is necessary to sustain a thriving business. So, the check out this study by HelpScout which gives some great insight into how you can leverage psychology to increase revenue. LINK: 10 Ways to Increase Conversions Using Psychology