Strategy - Web - Video - SEO - Social Media

Cut Through The Noise

Don’t Settle For Just A Design

Four Columns gives you so much more than that. Sure, we are going to make you look great with striking designs that match your business. But what we can do for you goes far beyond design. We apply marketing principles with fresh ideas to reach your target market and impact your bottom line.

Why We Work

We are a company founded on integrity with a desire to serve the companies we work with. If we don’t believe our team can have a positive impact on your business, we will tell you that. Whether you engage Four Columns for a single project or comprehensive marketing management, we approach every opportunity with creativity and enthusiasm.

How We Work

We believe our clients derive the most benefit from working with Four Columns when we become their marketing partner. Our team works hard to understand your business and your industry so we can best advise you on how to leverage marketing for the greatest results. We do engage in individual projects as well, always from a marketing-effectiveness perspective.

 

 

Meet The Team

These are the people who make the magic happen. From strategy and design, to web, social media and so much more, the team at Four Columns brings their talent, experience, creativity and commitment to bear on every project. Learn more about these amazing people by clicking on the photos below. Reach out to us and let's get the conversation started.

Doug Cofer

Doug Cofer

Founder, CEO & Strategist View Details
Matt Silva

Matt Silva

Senior Vice President, Technology View Details
Bryan Jaska

Bryan Jaska

Senior Vice President, Video View Details
Shauna Archer

Shauna Archer

VP of Client Services View Details
Joe Gastler

Joe Gastler

Marketing Strategist View Details
Jessica Cervantez

Jessica Cervantez

Creative Director View Details
Seth Spivey

Seth Spivey

Web Developer View Details
Morgon London

Morgon London

Communications Specialist View Details
Michelle Bui

Michelle Bui

Account Executive View Details
Grace Bryan

Grace Bryan

View Details
Jordon Dossett

Jordon Dossett

Web Developer View Details

Doug Cofer

CEO & MARKETING GURU

[email protected]

254.716.2714

Doug Cofer brings a wealth of marketing, sales, and executive management experience to Four Columns, which he founded in 2007. Holding an MBA from the Hankamer School of Business at Baylor University, he spent a decade as a top-producing sales executive in the media and tourism sectors. His management experience includes stints as the CEO of a 10 million dollar golf club and director of sales for both a city magazine and a year-round mountain resort. His strategic vision, people-centric management style, leadership, and expertise in all aspects of marketing focused on bottom line results are key factors to his success.

Doug’s highest priorities are his wife Christine and their five amazing children, Cameron, Katie, Miles, Kensi, and Luke. Along with their dog Griffin, it is quite a houseful. He is an avid supporter of Baylor University and its athletic programs as well as being an active member of First United Methodist Church in Waco.

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Doug Cofer Four Columns Marketing CEO

Don’t Say One Thing and Then Go Out The Back Door!

Doug's Thoughts On Integrity

Matt Silva

Senior Vice President, Technology

[email protected]

254.366.6710

Matt is a gifted programmer who utilizes his development skills to build and maintain websites across style and functionality boundaries. When it’s time to turn ideas into actuality, Matt has a true gift of bringing concepts into reality with the highest web standards possible.

A native Texan from nearby Riesel, Matt serves as the Senior Vice President of Technology at Four Columns Marketing. In his role he works with all facets of the company’s technology platforms as well as web development. His passion is to better the web presences of all clients by meeting and exceeding web standards and pushing the limits of how websites are built. Our goal is to ensure that every detail properly reflects what our clients embody.

A long-suffering Dallas Cowboys fan, Matt also cheers on Texas Longhorn football and the Texas Rangers. He’s an outdoor enthusiast and enjoys fishing, horseback riding, and a round of golf. Matt lives in Waco with his wife Becca, son Ryan and the newest addition…daughter Reagan!

Certifications:


Google Tag Manager

Google Analytics

MOZ SEO

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Matt Silva Four Columns Marketing IT Director

If it’s not broke, don’t fix it…if it is broke, turn your computer off and wait 30 seconds.

Matt's Thoughts On Web Issues

Bryan Jaska

Senior Vice President, Video

[email protected]

254.744.6854

Bryan heads up the video and photography divisions of Four Columns Marketing. He oversees video and photography shoots as well as post-production and motion graphic design.

Bryan graduated from Baylor University in Waco in 1999 with a Bachelor’s degree in Telecommunications. Since then he has spent over 15 years working in video and related fields in the Waco area. He has also done production work for several studios in the area, local television stations, and Baylor University, as well as running his own video production business.

In his spare time Bryan moonlights as a professional musician. Though he no longer does touring shows, he still finds time to play bass with several local bands. Bryan has over 20 years of musical experience both on tour and in the studio with Texas acts such as Brandon Rhyder, The Shakin’ Apostles, and Bleu Edmondson.

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Bryan Jaska Four Columns Marketing Video Director

There are those who would suggest that NyQuil is not an acceptable nightcap. Those people are conscious.

Bryan's Thoughts on How To Get a Good Night's Rest

Shauna Archer

VP of Client Services

[email protected]

Shauna Archer joined our team in May as VP of Client Services. She has served several Fortune 500 companies in both internal and agency leadership roles throughout her 20 year career with brands such as Fossil, Columbia Sportswear and Samsung focusing mainly on merchandising, retail channel marketing and B2B initiatives. Her prior leadership roles have included VP of Operations and VP of Client Services for a Dallas-based marketing agency and most recently held the COO position at THEO Executive Group. Outside of work, she spends lots of time with her hubby, their pre-teen daughter and her English bulldog, Sammy. She seeks to serve God and her community in all she does.

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Shauna Archer Four Columns Marketing

Joe Gastler

Marketing Strategist

[email protected]

JJoe is our marketing strategist. He has the distinction of graduating from Baylor on three separate occasions, most recently with his MBA in Marketing. Other than his obvious passion for higher education, Joe loves finding the intersection between creativity and analytics. Joe has a diverse background in higher education, nonprofits, municipalities, finance, and retail. He’s done market research for SAP, developed marketing campaigns for Zales, and even developed a business plan for an NFL star.

Joe’s first two degrees from Baylor are in music, so when he’s not at work, he teaches music adjunctly at UMHB, plays in the Waco Symphony, and spends time singing and dancing with his 3-year-old son, Josiah.

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Joe Gastler Four Columns Marketing

Good strategy competes, great strategy wins.

Joe's Thoughts on Marketing Strategy

Jessica Cervantez

Creative Director

[email protected]

Jessica is Four Column’s Graphic Designer that comes to us from her hometown of Austin, Texas. She is a graduate of Oklahoma City Community College where she majored in Graphic Communications with an emphasis in Print Design. Jessica brings to Four Columns an endless amount of creativity and a genuine love for all things design. Her favorite part of the design process is the initial planning and brainstorming.

When she’s not designing or filling her Pinterest board with inspiration, you can find her with her husband, Jordan, and daughter, Maggie. They love trying new restaurants and exploring this city they now call home.

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Jessica Cervantez Four Columns Marketing

Great design is about making ordinary things beautiful and interesting.

Jessica's Thoughts

Seth Spivey

Web Developer

[email protected]

Seth Spivey is a local Wacoan and a recent graduate of Texas State Technical College with a degree in Web Design and Development. He is a part of the development team at Four Columns, focusing on user interactivity, user experience, and clean design.

He enjoys working on projects from the ground up and furthering his knowledge in development. He aims to provide unique solutions to unique problems and enjoys being able to be a part of a project from start to finish.

In his free time, Seth enjoys the occasional front porch guitar session, reading, woodworking and experiencing the world with his wife, Cassie.

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Seth Spivey Four Columns Marketing

If at first you don’t succeed, call it version 1.0.

Seth's Thoughts on Web Development

Michelle Bui

Account Executive

[email protected]

Michelle Bui is the most recent addition to the team. In July, she joined Four Columns as an Account Executive. Graduating with a Bachelors of Science from University of Utah in Marketing with honors, Michelle has worked as a Brand Manager at SelfMade in Austin, Texas. Additionally, she has experience as a marketing strategist intern at MRM//McCann, one of the Big Four marketing firms, worked as a strategy consultant at the Goff Strategic Leadership Center in Salt Lake City, Utah and spent two years working at the David Eccles School of Business in marketing and corporate outreach. When she’s not in the office, Michelle loves to travel, try new recipes and read as much as possible. She is also getting married next August on top of a mountain!

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Michelle Bui Four Columns Marketing

Grace Bryan

Communications Specialist

[email protected]

Grace Bryan joined Four Columns as a Communications Specialist in May 2019 after graduating from Baylor University with a BA in Journalism, Public Relations and a minor in Film and Digital Media, completing the BIC Honors Program. Her experience spans international borders as she served on the marketing and engagement team at one of the largest hospitals in the United Kingdom, Guy’s and St. Thomas’ Foundation Trust in London, England; a nonprofit, Pastors’ Discipleship Network in Kampala, Uganda; and for two years as a Public Relations Assistant at Baylor University, in Waco, Texas, where she covered the travels of over 1,400 students. Grace grew up in Southern California and loves traveling to new places, making new friends and taking photos with her middle school sweetheart and husband of three years, Blake Bryan.

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Grace Bryan Four Columns Marketing
  • Character Camp was selected for the Fox News feature because of the photos and website you did for us.

    Arthur Davidson - CEO, Character Camp
  • Four Columns understands my business. They know what being successful to us means.

    David Frinsco - CEO, Worldwide Turnaround Management Company
  • Working with someone who approaches projects from a true marketing perspective has been invaluable to me.

    David Dekema - Former Director of Marketing, Angel Fire Resort
  • I love my website and how easy it was for me. Four Columns took care of everything.

    Meredith Harmon - Realtor, Kelly Realtors
  • Doug and his team are among the best I’ve worked with at generating bottom line results.

    David Dekema - Former Director of Marketing, Angel Fire Resort
  • Since we started working with Doug and his team, we’ve seen significant and sustained growth.

    David Frinsco - CEO, Worldwide Turnaround Management Company
  • We had special projects we needed help with. Four Columns dove in and created everything we needed.

    Michael Estepp - Director of Graduate Career Management, Baylor University Hankamer School of Business

Integrated Marketing Capabilities

Four Columns Marketing is your inbound marketing performance partner. We apply our expertise in inbound marketing strategy, content marketing, graphic design, web development, and video production to precisely stay in step with your branding strategy and marketing message to deliver the very best results for your company. Our dedicated professional team is happy to assist you with know-how and experience in all the fields listed below...and much more.

Consulting

While we all need to be prepared to make nimble moves, good strategy ensures that your mission-critical decisions serve as a jet stream, rather than crosswinds. Our clients frequently involve us at this stage, well before the creative process begins, to review and/or develop a plan for their marketing efforts.

  • Inbound Marketing
  • Outbound Marketing
  • Marketing Strategy / Planning
  • Media Strategy
  • Mobile Strategy
  • Customer Experience
  • Sales Acceleration
  • Lead Generation / Nurture
  • Project Management
  • B2B Marketing

Brand Development

In this business, first impressions count. Building a distinct identity is the cornerstone of any branding campaign. No two snowflakes are alike. Nor are businesses. Our design team will help you find your unique identity and translate it in an unforgettable way to the business world via logos, stationery, signage and more.

  • Logo Design
  • Identity
  • Print & Digital Media
  • Positioning
  • Messaging
  • Graphic Design
  • Photography
  • Video

Digital Marketing

Our online marketing campaigns are focused on raising awareness, building brand loyalty, and producing measurable results by integrating your marketing message throughout your entire online presence. Our team of experts will work with you to ensure that everything we do is precisely in lockstep with your branding strategy.

  • Online Strategy
  • Mobile Marketing
  • SEO/SEM
  • Website Design/Development
  • Custom Applications
  • Blog
  • E-Commerce

Communication

Our philosophy is that creativity, media, and technology must be in perfect harmony in order to cut through the clutter and make an impact. With members from all walks of the agency life, our team collaborates to leverage creative thinking, new media opportunities, and advances in technology, while bringing balance to the force.

  • Strategy
  • Social Media
  • Video Production
  • Public Relations Strategy
  • Email Marketing
  • Newsletter
  • Webinars
  • Event Planning

Fueled by Experience & Fused With Strategy

We've helped a variety of companies with their integrated inbound and outbound marketing. See just a few examples of successful Four Columns Marketing clients by clicking below.

WTMC
Safran Software Solutions
Baylor Business School
Character Camp
GKK Works
Enchanted Circle
AngelFire Resort
Robins & Morton
  • “If we learn nothing else from this tragedy, we learn that life is short and there is no time for hate.” – Sandy Da… https://t.co/DP7TioJwEK

    Four Columns about 34 days ago
  • We are proud to have a dynamic and adventurous team, including Morgan London who is officially back after an eventf… https://t.co/qVJnVlat5R

    Four Columns about 53 days ago
  • We are a company founded on integrity with a desire to serve the companies we work with. Whether you engage us for… https://t.co/APGki38JKc

    Four Columns about 60 days ago
  • At Four Columns, we're proud of the work we do. This Initiative Report was created for Prosper Waco, through the co… https://t.co/AiwbsxTJg7

    Four Columns about 62 days ago
  • We recently said good-bye to our beloved Communications Strategist, Abby Opersteny who moved to Austin, Texas to st… https://t.co/3VrWh3x9SG

    Four Columns about 68 days ago
  • Here at #4C, we pride ourselves on being a great place to work. The time we spend getting to know one another, offe… https://t.co/isBOTuOAoh

    Four Columns about 134 days ago
  • Today, we're honoring those brave Americans who gave their lives for our freedom. The Four Columns team wishes you… https://t.co/aJpqciGl9k

    Four Columns about 141 days ago
  • No, no you didn't. ✨ We love decking out our office with motivation (although, if we're being honest, it usually c… https://t.co/QSIneUb1z1

    Four Columns about 145 days ago
  • Pro Tip: Always acknowledge and own up to mistakes. If your company has a slip-up, be transparent and correct the m… https://t.co/w5F1mdzftX

    Four Columns about 155 days ago
  • Next week, Morgan London (our boss babe of a Communications Specialist) is heading to Nairobi for an internship wit… https://t.co/SwbgNvsovY

    Four Columns about 158 days ago

All Things Marketing

At Four Columns Marketing, we believe that information is meant to be shared. With that understanding we wanted to have a place where we could share the experience and knowledge we have gained over the years. In this blog you will find anything from useful tips, to latest happenings, to random thoughts from caffeine highs. So please take a moment and browse through our articles, and if you find something you think will help someone you know, please share the article so that we may bridge the gap between knowledge and action!

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Join Our Team!

Idea-driven strategists. Business-minded creatives. Our team is a unique group of movers and shakers—people who thrive on new and inventive ways to market and brand our clients. We’re a fun, tight-knit, flexible and hard-working group of people with the same purpose—to provide high quality marketing strategies that deliver results for our clients—all while having a good time.

Our clients come to us for ideas. It takes a certain type of person to bring these ideas to life. They’ve got to be smart, curious and passionate. If you thrive in fast-paced, collaborative environments and have a passion for producing creative, results-driven work, then let’s talk.

The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits