Strategy - Web - Video - SEO - Social Media

Marketing Is About Results

Don’t Settle For Just A Design

Four Columns gives you so much more than that. Sure, we are going to make you look great with striking designs that match your business. But what we can do for you goes far beyond design. We apply marketing principles with fresh ideas to reach your target market and impact your bottom line.

Why We Work

We are a company founded on integrity with a desire to serve the companies we work with. If we don’t believe our team can have a positive impact on your business, we will tell you that. Whether you engage Four Columns for a single project or comprehensive marketing management, we approach every opportunity with creativity and enthusiasm.

How We Work

We believe our clients derive the most benefit from working with Four Columns when we become their marketing partner. Our team works hard to understand your business and your industry so we can best advise you on how to leverage marketing for the greatest results. We do engage in individual projects as well, always from a marketing-effectiveness perspective.

 

 

Meet The Team

These are the people who make the magic happen. From strategy and design, to web, social media and so much more, the team at Four Columns brings their talent, experience, creativity and commitment to bear on every project. Learn more about these amazing people by clicking on the photos below. Reach out to us and let's get the conversation started.

Doug Cofer

Doug Cofer

Founder, CEO & Strategist View Details
Matt Silva

Matt Silva

Senior Vice President, Technology View Details
Bryan Jaska

Bryan Jaska

Senior Vice President, Video View Details
Jessica Cervantez

Jessica Cervantez

Creative Director View Details
Joe Gastler

Joe Gastler

Director of Strategy View Details
Morgan London

Morgan London

Communications Director View Details
Brandon Rosas

Brandon Rosas

Account Executive View Details
Grace Bryan

Grace Bryan

Client & Communication Specialist View Details
Seth Spivey

Seth Spivey

Web Developer View Details
Jordan Dossett

Jordan Dossett

Web Developer View Details
Maggie Griffin

Maggie Griffin

Graphic Designer View Details
 Tristen Coffee

Tristen Coffee

Communications Specialist View Details

Doug Cofer

CEO & MARKETING GURU

[email protected]

254.716.2714

Doug Cofer brings a wealth of marketing, sales, and executive management experience to Four Columns, which he founded in 2007. Holding an MBA from the Hankamer School of Business at Baylor University, he spent a decade as a top-producing sales executive in the media and tourism sectors. His management experience includes stints as the CEO of a 10-million-dollar golf club and director of sales for both a city magazine and a year-round mountain resort. His strategic vision, people-centric management style, leadership and expertise in all aspects of marketing focused on bottom-line results are key factors to his success.

Doug’s highest priorities are his wife Christine and their five amazing children, Cameron, Katie, Miles, Kensi and Luke. Along with their dogs Griffin, Brooks and Holly, it is quite a houseful. He is an avid supporter of Baylor athletics as well as being an active member of First United Methodist Church in Waco.

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Doug Cofer Four Columns Marketing CEO

Don’t Say One Thing and Then Go Out The Back Door!

Doug's Thoughts On Integrity

Matt Silva

Senior Vice President, Technology

[email protected]

254.366.6710

Matt is a gifted programmer who utilizes his development skills to build and maintain websites across style and functionality boundaries. When it’s time to turn ideas into actuality, Matt has a true gift of bringing concepts into reality with the highest web standards possible.

A native Texan from nearby Riesel, Matt has served as the Senior Vice President of Technology at Four Columns Marketing since 2014. In his role, he works with all facets of the company’s technology platforms as well as web development. His passion is to better the web presence of all clients by meeting and exceeding web standards and pushing the limits of how websites are built with the goal that every detail properly reflects what our clients embody.

He’s an outdoor enthusiast and enjoys fishing, horseback riding and sitting around a fire. Matt lives in Waco with his wife Becca, son Ryan and daughter Reagan.

Certifications:


Google Tag Manager

Google Analytics

MOZ SEO

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Matt Silva Four Columns Marketing IT Director

If it’s not broke, don’t fix it…if it is broke, turn your computer off and wait 30 seconds.

Matt's Thoughts On Web Issues

Bryan Jaska

Senior Vice President, Video

[email protected]

254.744.6854

Bryan has been heading up the video and photography divisions of Four Columns Marketing since 2014. He oversees video and photography shoots as well as post-production and motion graphic design.

Bryan graduated from Baylor University in Waco in 1999 with a Bachelor’s degree in Telecommunications. Since then he has spent over 15 years working in video and related fields in the Waco area. He has also done production work for several studios in the area, local television stations and Baylor University, as well as running his own video production business on the side.

In his spare time, Bryan moonlights as a professional musician. Though he no longer does touring shows, he still finds time to play bass with several local bands. Bryan has over 20 years of musical experience both on tour and in the studio with Texas acts such as Brandon Rhyder, The Shakin’ Apostles and Bleu Edmondson.

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Bryan Jaska Four Columns Marketing Video Director

There are those who would suggest that NyQuil is not an acceptable nightcap. Those people are conscious.

Bryan's Thoughts on How To Get a Good Night's Rest

Jessica Cervantez

Creative Director

[email protected]

Four Column’s Creative Director and Designer, Jessica Cervantez, comes to us from her hometown of Austin, Texas. She is a graduate of Oklahoma City Community College where she majored in Graphic Communications with an emphasis in Print Design. Joining the team in 2016, Jessica brings to Four Columns an endless amount of creativity and a genuine love for all things design.

Her favorite part of the design process is the initial planning and brainstorming. With an acute sense at interpreting client direction, Jessica is able to achieve a client’s vision, while also working to elevate it to more than they had initially imagined. She hopes to continue to expand her work in branding and digital illustration.

When she’s not designing or filling her Pinterest board with inspiration, you can find this third-grade spelling bee champ trying new restaurants and exploring Waco with her husband, Jordan, and kiddos, Maggie, Julian and Teddy.

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Jessica Cervantez Four Columns Marketing

Great design is about making ordinary things beautiful and interesting.

Jessica's Thoughts

Joe Gastler

Director of Strategy

[email protected]

Meet our Director of Strategy, Joe Gastler. Since 2016, Joe has served Four Columns in finding the intersection between creativity and analytics, ensuring that we stay strategically focused on accomplishing our clients’ objectives as we tactically execute across every marketing channel. That includes reporting, digital ad management, developing strategy and helping out across a variety of disciplines.

He has the distinction of graduating from Baylor on three separate occasions, most recently with his MBA in Marketing. Joe has a diverse background in higher education, nonprofits, municipalities, finance and retail. He’s done market research for SAP, developed marketing campaigns for Zales, is GoogleAds certified and has even developed a business plan for an NFL star.

When he’s not in the office, you can find Joe listening to music (NEEDTOBREATHE to be specific), watching Brooklyn 99 or hanging out with his wife Jessica, son Josiah and daughter Abby.

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Joe Gastler Four Columns Marketing

Good strategy competes, great strategy wins.

Joe's Thoughts on Marketing Strategy

Morgan London

Communications Director

[email protected]

Meet our Communications Director, Morgan London. Hailing from Kilgore, Texas, Morgan has worked in communications in three countries outside the U.S. including Greece, Kenya and the Dominican Republic! Morgan was a member of the Kilgore College Rangerettes for 2 years before transferring to Baylor in 2016 to pursue a degree in Journalism, Public Relations. She joined the Four Columns team in January 2017, graduated and completed a Master’s program in International Journalism in August 2020 and hopes to one day work with producers in different countries to tell the story of their lives and culture as a promotional tactic.

Morgan develops digital content for clients including social media, email campaigns, online newsletters and website content, as well as printed collateral, advertisements and content pieces published in print publications. She oversees all public relations efforts, helping to coordinate PR pitches, earned media and press release distribution. She is also the face behind all of 4C’s social media accounts.

Morgan loves working at Four Columns because of the great company culture, where each person’s unique gifts are embraced and valued. Outside of work, she loves to travel, hang out with her dogs and explore what the world has to offer.

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Morgan London Four Columns Marketing

Brandon Rosas

Account Executive

[email protected]

Meet Brandon Rosas, an Account Executive and resident musician at Four Columns. With degrees from Baylor University in Digital, Film & Media and Accounting, Brandon comes to us from previous roles at Magnolia and Hole in the Roof. He holds a Lean Six Sigma, which focuses on increasing output while using fewer resources and maintaining (or increasing) a high level of quality and hopes to one day open a consulting agency that allows businesses to operate at maximum efficiency and increase their capacity.

On a daily basis, Brandon ensures that all of the different elements within each marketing campaign are completed with the highest quality and within the given time frame. His ability to juggle multiple projects at the same time and still maintain a high level of quality sets him apart from the crowd. Brandon’s favorite thing about Four Columns is working with people who are experts within their given roles and give their best effort to do their work.

Outside the office, you can find this former professional musician creating music with some of the industry’s greats, eating the freshest cut of steak HEB has to offer, planning a trip to Ireland or watching Arrested Development. Also, Natalie Portman once bought him a drink. Just saying.

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Brandon Rosas Four Columns Marketing

Grace Bryan

Client & Communication Specialist

[email protected]

Meet our Client & Communication Specialist, Grace Bryan, who joined Four Columns in May 2019 after graduating from Baylor University with a BA in Journalism, Public Relations and a minor in Film and Digital Media. Her communications experience spans international borders as she served on the marketing and engagement team at one of the largest hospitals in the United Kingdom and a nonprofit in Uganda. In the office, you can find her writing results-driven digital and print content for clients in the industrial, nonprofit and professional service sectors and beyond.

She brings creativity and innovation into communication for clients, writing for email campaigns, websites, technical articles, ads, public relations efforts, media pitches, video and radio scripts and has managed over 25 social media accounts to date. Outside of content development, Grace also works directly with clients and manages and oversees the 4C communications internships. She loves working at Four Columns because of the variety of work she gets to do and the incredible team she gets to work with.

Outside of work, this Southern Californian loves traveling to new places with her middle school sweetheart and husband, Blake, and expressing herself creatively through photography, music, drawing and painting.

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Grace Bryan Four Columns Marketing

Seth Spivey

Web Developer

[email protected]

Meet one of our incredibly savvy web developers, Seth Spivey. Seth is a local Wacoan and a graduate of Texas State Technical College with a degree in Web Design and Development. He joined our development team at Four Columns in 2016 and is heavily focused on user interactivity, user experience and clean design. He enjoys working on projects from the ground up and furthering his knowledge of development while providing unique solutions to unique problems. He also enjoys being able to be a part of a project from start to finish.

As he leads development for large-scale projects with many moving pieces and components, you can also find him developing web applications to aggregate reporting software data in a manner that is streamlined from consumer to producer in order to serve our clients best. He aspires to work in a capacity to develop applications that are custom-tailored to each client’s needs across mobile and desktop platforms.

In his free time, Seth enjoys the occasional front porch guitar session, reading, woodworking and experiencing the world with his wife, Cassie.

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Seth Spivey Four Columns Marketing

If at first you don’t succeed, call it version 1.0.

Seth's Thoughts on Web Development

Jordan Dossett

Web Developer

[email protected]

Meet Jordan Dossett, one of our extremely talented web developers. He was born and raised in Arlington, Texas and graduated in 2018 from TSTC with an associate’s degree in Web Design and Development. In the same year, Four Columns was lucky to add Jordan to the team. An expert problem solver and the ultimate team player, Jordan’s favorite things about working at Four Columns include the relaxed environment and friendly colleagues to work alongside. In the future, Jordan aspires to build full-scale web and mobile apps.

When he’s not in the office, you can find Jordan learning new programming languages, building keyboards or listening to music. We are grateful to have Jordan on our team and thankful for the creativity, programming skills and passion that he applies to every project.

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Jordon Dossett Four Columns Marketing

Maggie Griffin

Graphic Designer

[email protected]

Meet Maggie Griffin, graphic design extraordinaire. Though she earned her degree in Medical Humanities from Baylor University, her love of design led her to seek out opportunities where she could put her creative talents to work. She is an entirely self-taught graphic designer and lettering artist with a teachable spirit and undying desire to learn more. Armed with gratitude for the role itself, Maggie carries a great deal of care for her work while also never failing to rise to the challenge of creating something new.

Maggie joined Four Columns in October 2020, where she hit the ground running in working with the rest of the team to create designs for our clients that help visually communicate their stories. From business cards to websites, logos and brochures, she does it all. When it comes to goals, on the day-to-day, she strives to impress and over-deliver for our clients. Long-term, she hopes to stay in the creative field and grow as a designer by exploring different areas of design.

Maggie loves working at Four Columns for its “work hard, play hard” mentality––giving their all to a project and then celebrating a job well done. She once was a part of a three-person synchronized swimming group (don’t ask), could eat sandwiches every day for the rest of her life and left a piece of her heart in Nantucket Island with each of her five visits there. Outside of the office, you can find her cooking, reading or exploring Waco’s local coffee shops and restaurants with her husband and daughter, Millie.

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Haley Cash Four Columns Marketing

Tristen Coffee

Communications Specialist

[email protected]

Meet Tristen Coffee, Communications Specialist and President of the Party Planning Committee at Four Columns. Hailing from Temple, Tristen graduated from Baylor University with a degree in Journalism and Public Relations with a minor in marketing. Before landing this gig in September 2020, Tristen interned at Safe2Save, Giant Noise and Prosper Waco throughout her college experience. With her God-given creativity, people-centric nature and ability to write for different audiences, Tristen thrives in the behind-the-scenes writing, editing and content development her role has to offer.

Tristen’s favorite thing about working at Four Columns thus far is the dynamic group of creatives she has the honor of working with. She hopes to one day own a boutique PR firm, always aspiring to leadership in some capacity.

This travel-junkie has been to 16 different countries and once served as an au pair in Germany. Outside of work, you can find Tristen traveling to the next destination on her bucket list (probably Greece), watching New Girl, dancing, trying new restaurants, spending hours at her favorite local coffee shops and running her small polymer clay earring business called coffee + clay.

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 Tristen Coffee Four Columns Marketing
  • Character Camp was selected for the Fox News feature because of the photos and website you did for us.

    Arthur Davidson - CEO, Character Camp
  • Four Columns understands my business. They know what being successful to us means.

    David Frinsco - CEO, Worldwide Turnaround Management Company
  • Working with someone who approaches projects from a true marketing perspective has been invaluable to me.

    David Dekema - Former Director of Marketing, Angel Fire Resort
  • I love my website and how easy it was for me. Four Columns took care of everything.

    Meredith Harmon - Realtor, Kelly Realtors
  • Doug and his team are among the best I’ve worked with at generating bottom line results.

    David Dekema - Former Director of Marketing, Angel Fire Resort
  • Since we started working with Doug and his team, we’ve seen significant and sustained growth.

    David Frinsco - CEO, Worldwide Turnaround Management Company
  • We had special projects we needed help with. Four Columns dove in and created everything we needed.

    Michael Estepp - Director of Graduate Career Management, Baylor University Hankamer School of Business

Integrated Marketing Capabilities

Four Columns Marketing is your inbound marketing performance partner. We apply our expertise in inbound marketing strategy, content marketing, graphic design, web development, and video production to precisely stay in step with your branding strategy and marketing message to deliver the very best results for your company. Our dedicated professional team is happy to assist you with know-how and experience in all the fields listed below...and much more.

Consulting

While we all need to be prepared to make nimble moves, good strategy ensures that your mission-critical decisions serve as a jet stream, rather than crosswinds. Our clients frequently involve us at this stage, well before the creative process begins, to review and/or develop a plan for their marketing efforts.

  • Inbound Marketing
  • Outbound Marketing
  • Marketing Strategy / Planning
  • Media Strategy
  • Mobile Strategy
  • Customer Experience
  • Sales Acceleration
  • Lead Generation / Nurture
  • Project Management
  • B2B Marketing

Brand Development

In this business, first impressions count. Building a distinct identity is the cornerstone of any branding campaign. No two snowflakes are alike. Nor are businesses. Our design team will help you find your unique identity and translate it in an unforgettable way to the business world via logos, stationery, signage and more.

  • Logo Design
  • Identity
  • Print & Digital Media
  • Positioning
  • Messaging
  • Graphic Design
  • Photography
  • Video

Digital Marketing

Our online marketing campaigns are focused on raising awareness, building brand loyalty, and producing measurable results by integrating your marketing message throughout your entire online presence. Our team of experts will work with you to ensure that everything we do is precisely in lockstep with your branding strategy.

  • Online Strategy
  • Mobile Marketing
  • SEO/SEM
  • Website Design/Development
  • Custom Applications
  • Blog
  • E-Commerce

Communication

Our philosophy is that creativity, media, and technology must be in perfect harmony in order to cut through the clutter and make an impact. With members from all walks of the agency life, our team collaborates to leverage creative thinking, new media opportunities, and advances in technology, while bringing balance to the force.

  • Strategy
  • Social Media
  • Video Production
  • Public Relations Strategy
  • Email Marketing
  • Newsletter
  • Webinars
  • Event Planning

Fueled by Experience & Fused With Strategy

We've helped a variety of companies with their integrated inbound and outbound marketing. See just a few examples of successful Four Columns Marketing clients by clicking below.

WTMC
Safran Software Solutions
Baylor Business School
Character Camp
GKK Works
Enchanted Circle
AngelFire Resort
Robins & Morton
  • When thinking about what we're grateful for, you take the cake—or pie. 🥧 From our family to yours, Happy Thanksgivi… https://t.co/4CCrW540mO

    Four Columns Marketing about 1 days ago
  • Kicking off this week with our third core value: Pride. 🙌 From seeing these partners through mergers, rebrands and… https://t.co/IGCgjm21IF

    Four Columns Marketing about 4 days ago
  • 4CIMO: What are you thankful for? 🦃 We get it, 2020 has been a doozy. 😬 Despite the stressors of COVID-19, working… https://t.co/NO8ytVKgnv

    Four Columns Marketing about 8 days ago
  • Up next in our 4C core values is Partner. We're dedicated to linking arm and arm with clients and running toward th… https://t.co/EVX6pIkeZV

    Four Columns Marketing about 11 days ago
  • Here at Four Columns, we're proud to live in the land of the free, because of the brave. Thank you to the men and w… https://t.co/FaLZNlQvIu

    Four Columns Marketing about 16 days ago
  • This month, we're walking through our 4C core values, the four pillars that support the foundation and the heart of… https://t.co/MrNoG5l5zQ

    Four Columns Marketing about 25 days ago
  • "Boo" to you, from our crew. 🎃 We hope your Halloween is full of sweet and spooky surprises! https://t.co/jfIBmjoFTg

    Four Columns Marketing about 27 days ago
  • Wondering what we've been up to? 🤔 One project our team has been working on is an email to be released for our reta… https://t.co/8HliqPhLfc

    Four Columns Marketing about 29 days ago
  • Our client FlexXray has seen substantial success in Four Columns' public relations efforts in 2020. We’re thrilled… https://t.co/0lbArwZgMC

    Four Columns Marketing about 31 days ago
  • Team 4C: Meet our Communications Specialist, Tristen Coffee! 👋 She masters the art of combining quality, impactful… https://t.co/sO8OkHcMqW

    Four Columns Marketing about 37 days ago

All Things Marketing

At Four Columns Marketing, we believe that information is meant to be shared. With that understanding we wanted to have a place where we could share the experience and knowledge we have gained over the years. In this blog you will find anything from useful tips, to latest happenings, to random thoughts from caffeine highs. So please take a moment and browse through our articles, and if you find something you think will help someone you know, please share the article so that we may bridge the gap between knowledge and action!

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Join Our Team!

Idea-driven strategists. Business-minded creatives. Our team is a unique group of movers and shakers—people who thrive on new and inventive ways to market and brand our clients. We’re a fun, tight-knit, flexible and hard-working group of people with the same purpose—to provide high quality marketing strategies that deliver results for our clients—all while having a good time.

Our clients come to us for ideas. It takes a certain type of person to bring these ideas to life. They’ve got to be smart, curious and passionate. If you thrive in fast-paced, collaborative environments and have a passion for producing creative, results-driven work, then let’s talk.

The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits