2016 Wrap Up!

2016 kept us BUSY! Some weeks we felt like we would never leave the office again– it’s a good thing we like where we work! To tell you all that this past year held would run this word count up into the thousands, and let’s be honest you’d rather hear the highlight reel, right? So […]

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Trump vs. Clinton: Lessons Learned From the Social Media Standoff Between our 2016 Presidential Hopefuls

Eighty-three years ago, FDR went to the nation’s radio waves—then revolutionary technology—to speak directly to Americans; calming them following the stock market crash in 1929. FDR’s “fireside chats” are now legendary, and yet we forget to remember how innovative they were. One could argue that FDR’s physical limitations forced him to develop the rhetorical genius […]

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Three Tips for Successful Influencer Marketing

Thousands of people have acquired a large media following through sharing their lives with the world. These people are called influencers, and marketing to them and with them has become all the rage. But do you know the right, effective way for brands to gain the trust of consumers through social influencers? Here are three […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits