From Regional Brand to $152M Company

How Four Columns rebranded an oil & gas services company and grew it to a nationwide industry powerhouse.

Oil & Gas, Industrial Services

The Need

In 2012, a leading provider of specialty personnel for refinery turnarounds came to Four Columns looking to rebrand and grow its market share. The Turnaround Management Company (TTMC) was already a pioneer in project controls personnel, but their brand and marketing weren’t telling that story, leaving them unable to compete at a national level.

Services Provided:

  • Brand Identity
  • Brand Strategy
  • Website Design and Development
  • Social Media Management
  • Design
  • Multimedia Production
  • Technical Content Writing
  • Outbound Email Campaigns
  • SEO
  • Digital Advertising
  • Traditional Advertising
  • Industry Conference & Event Marketing
  • Earned Media

The Work

Within 4 months of working with Four Columns, TTMC was completely transformed into Worldwide Turnaround Management Company, or WTMC. Every touch point of the company was rebranded, including a new brand identity, office and sales collateral, website, social media channels, and brand video. The rebrand culminated in a launch event to reintroduce the company to the market, as well as industry media coverage.

Four Columns worked closely with WTMC’s leadership to develop strategy and positioning, defining the company’s UVP and the messaging framework that would carry it to market. From there, our team was trusted to execute. The through-line of everything was industry fluency. Four Columns immersed itself in the refinery turnaround space, learning the work, the language, and the business well enough to write technical content, place articles in BIC Magazine, and speak to WTMC’s expertise with the credibility of an insider.

That foundation informed a full marketing program spanning digital advertising, SEO, outbound email, traditional advertising, industry conferences, and social media — all anchored in subject matter authority rather than generic promotion.

The Results
2X REVENUE IN 2 YEARS
10X REVENUE IN 8 YEARS
PRIVATE EQUITY ACQUISITION
$152M+ IN ANNUAL REVENUE

Four Columns helped WTMC nearly double its revenue within two years. The company went from 0 inbound marketing leads to a steady stream of consistent opportunities. Growing brand authority drove year-over-year growth, turning a regional firm into a nationally recognized name in refinery turnarounds.

The impact showed up in the pipeline almost immediately. One inbound lead generated directly from a Four Columns campaign was Praxair — now part of Linde, and one of the largest industrial gases companies in the world. Praxair’s president contacted WTMC’s CEO directly through the website, citing WTMC’s marketing as the reason they stood out from every competitor. That first engagement was a $5M contract, with an ongoing relationship that followed. 

With its position as an industry leader solidified, WTMC attracted private equity interest and was acquired and merged with Creative Resource Group (CRG) in 2016, forming Onpoint Industrial Services. Four Columns led the rebrand of the newly combined company and continued as Onpoint’s marketing partner through early 2022, driving the campaigns, content, and advertising that fueled both organic growth and additional acquisitions. By then, Onpoint had exceeded $152 million in annual revenue.

  • Ready to grow?
  • Ready for new sales?
  • Ready for a marketing partner?
  • Ready for unprecedented success?
  • Ready to outperform your competitors?

Ready To Talk?

Name