Creating a Client’s Logo: An Exciting Process 12/03/15 | Last Tuesday we posted about the process that goes into creating a distinctive logo that stands out for your company. Here at Four Columns we get the privilege of helping clients discover their brand identity and create a logo that is more than just a great design. This process can be a long one, but is always worth it when a strong, lasting logo is created. Recently we worked with one of our clients, Raptor Technologies, to create a new logo for them. We wanted something that would represent the authenticity of their brand and effectively communicate what Raptor would provide to their customers. So what did we do first? The first thing we did was provide Raptor with lots—and lots— of options. Raptor knew they wanted an actual raptor incorporated into the logo, but was not sure how. We drew up many different variations that included a raptor footprint, a raptor claw and even a running raptor. We came up with about 20 different fonts and 20 different graphics and presented them to their team. The fun part was having both the Four Columns and Raptor team all in one room narrowing down our options. The team picked their top 3 fonts and top 3 graphics and discussed what they liked and disliked about the other 20. What’s next? Now that the team drastically narrowed down their options, we were able to start a process called ‘interactive’ logo building. This is were we take the top 3 fonts and graphics they liked best—and combine and change them until we find the perfect fit. We played around with the raptor being behind the company name, off to the side, and even hovering above it. Once the team decided on their top 2 favorites we were able to add the company’s colors into the logo and experiment with what worked the best. The final steps The final step is to tweak the logo and make sure the client is 100% satisfied with it. We are currently in the final stages of this process with Raptor Technologies. Developing a logo is one of the most exciting processes for our clients and us. Our goal is for our clients to have a distinctive and memorable logo that effectively communicates the brands identity and promises.