Companies spend an exorbitant amount of time and money crafting the perfect brand. From color palettes and logos to messaging and taglines, your brand becomes a part of who you are. After putting in all the effort to solidify your brand, what’s next? Maintaining it. From brand voice and style to which images you choose […]
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Human connection, empathy and storytelling––that’s what makes a good marketer, great. But, in the industry today, a new question is posed: Can a robot be a great marketer? According to Forbes, Artificial Intelligence Marketing is transforming the digital marketing world as we know it. At its core, AI can perform tasks normally requiring human intelligence, […]
Tiny Desk Interview: Jessica Cervantez, Creative Director
We’re thrilled to share the first part of our Tiny Desk Interview series, where we spend a little time getting to know members of the 4C team. Today we’re hearing from Jessica Cervantes, our Creative Director. Listen in to hear Jess’ story, her thoughts on design and more!