22 Sep 2021

Sticky Post By Four Columns Marketing Posted in Advertising, Brand Development, Four Columns, Marketing Permalink

A New Season, A New Spender: How do consumer habits change with the seasons?

Sticky Post By Four Columns Marketing On September 22, 2021

Did you know that consumer spending habits change as the weather does? Whether your company is business-to-business (B2B) or business-to-consumer (B2C), chances are you’re impacted by the seasons changing.  As customers begin prepping for different weather, they start making different purchases. In the summer, a buyer is more likely to purchase soda, a bathing suit […]

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26 Aug 2021

Sticky Post By Four Columns Marketing Posted in Four Columns, Marketing Permalink

Marketing Snapshot: Back to School in 2021

Sticky Post By Four Columns Marketing On August 26, 2021

It’s that time of year…back to school! Summer is over and school is in session. Even if you aren’t a student, parent or teacher, you cannot miss the pervasive ways that BTS is marketed. Brands often position the new school year as a different type of new year, knowing that families will take the opportunity […]

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11 Feb 2021

Sticky Post By Four Columns Marketing Posted in Advertising, Four Columns, Marketing Permalink

Super Bowl LV Commercial Recap: Why Nostalgia and Humor are the Best Tactics for 2021

Sticky Post By Four Columns Marketing On February 11, 2021

Ah, the Super Bowl. This monumental meetup between football’s finest has kept fans and their families engaged and entertained since 1967 — though many don’t tune in for the game itself.  Super Bowl commercials can be considered among the most elite spaces in advertising, costing up to $5.5 million for a 30-second spot due to […]

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