Funnel Vision: How To Personalize The Client Experience

Guiding a potential client from having no knowledge of who you are to working with your organization is simpler than you might think. Today, we’re talking about one highly valuable approach to personalizing this process – the sales funnel. What is a “sales funnel?” Let’s start with the common understanding that every customer—or potential customer—starts […]

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Online Privacy Rules Are Changing

That’s The Way The Cookie Crumbles When visiting most websites, you’ve likely encountered a tiny pop-up in the corner of your screen and quickly clicked “accept” to make it go away. But, what exactly are you accepting? Cookies! Named after the classic sweet treat you’re probably picturing as you read this, organizations have been using […]

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Social Media Giveaways: The Gift That Keeps On Giving

To Free Or Not To Free? The Usefulness Of Social Media Giveaways Statistics from January 2022 indicate that there are 3.96 billion users of social media across all platforms. With the world population sitting at 7.9 billion people, that means 50% of the globe is active on at least one social media platform. As the […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits