A New Season, A New Spender: How do consumer habits change with the seasons?

Did you know that consumer spending habits change as the weather does? Whether your company is business-to-business (B2B) or business-to-consumer (B2C), chances are you’re impacted by the seasons changing.  As customers begin prepping for different weather, they start making different purchases. In the summer, a buyer is more likely to purchase soda, a bathing suit […]

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Marketing Snapshot: Back to School in 2021

It’s that time of year…back to school! Summer is over and school is in session. Even if you aren’t a student, parent or teacher, you cannot miss the pervasive ways that BTS is marketed. Brands often position the new school year as a different type of new year, knowing that families will take the opportunity […]

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Agency or In-House: How to Determine the Right Marketing Hire for Your Business

The reality is this: time and money are of the essence. In our previous How to Pick Your Marketing Agency blog series, we explored the thought process behind choosing the right marketing agency for you and your business. From rightsizing to resume-checking and matching your agency by industry experience, there is a great deal of […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits