The Stories We Tell: Movie Posters & B2B Marketing

And the Oscar goes to … Awards for Best Production Design, Best Costume Design, Best Makeup and Styling, Best Cinematography will be handed out on Sunday, March 12 at The 95th Academy Awards. The nominees in all these categories work tirelessly to infuse their respective films with the energy, look, and feel needed to translate […]

Read more

Feeling nostalgic? It might just be good marketing.

The golden age. The good old days. Yesteryear.  Nostalgia marketing capitalizes on imagery, textures, fonts, phrases, songs, soundbites, etc. that instantly bring a flood of memories to the forefront of the mind and trigger an emotional response. This is not a new-fangled concept. It’s an evolution of the tried & true “brands you know and […]

Read more

Inspire Your Design – 10 Companies With Good Design in Action

Think about what you expose yourself to on a daily basis. Are you allowing yourself to be inspired or have you fallen prey to information overload, causing your mind to disengage – even the creative side? Our brains were made to absorb information quickly; it only takes a couple seconds for us to form a positive […]

Read more

The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits