Oftentimes we get asked the question “What’s the most important part of your brand?” and our answer, without hesitation, is brand authenticity. Responses to this answer vary, although there’s typically a brief pause in which the question asker takes a moment to decide whether they believe that to be true or not. Sounds too simple, […]
Brand Development
Creating a Client’s Logo: An Exciting Process
Last Tuesday we posted about the process that goes into creating a distinctive logo that stands out for your company. Here at Four Columns we get the privilege of helping clients discover their brand identity and create a logo that is more than just a great design. This process can be a long one, but […]
Logo Design: It’s a Process
BMW. Apple. Coca Cola. Nike. What makes these logos so iconic? Distinctiveness. One of the most important traits of a logo is that it truly stands out—it’s often the customer’s first impression of a company and one of the most significant elements of your brand identity. Creating a logo is more than just a great […]
