Why You Don’t Need A Designer

With the ever-evolving and growing industry of drag-and-drop design templates and programs, you might find yourself being asked to complete design tasks for your company or business. That wasn’t in your job description? Don’t worry! These companies’ advertising campaigns promote the accessibility of these programs and communicate that everyone can be a designer with their […]

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The Stories We Tell: Movie Posters & B2B Marketing

And the Oscar goes to … Awards for Best Production Design, Best Costume Design, Best Makeup and Styling, Best Cinematography will be handed out on Sunday, March 12 at The 95th Academy Awards. The nominees in all these categories work tirelessly to infuse their respective films with the energy, look, and feel needed to translate […]

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Feeling nostalgic? It might just be good marketing.

The golden age. The good old days. Yesteryear.  Nostalgia marketing capitalizes on imagery, textures, fonts, phrases, songs, soundbites, etc. that instantly bring a flood of memories to the forefront of the mind and trigger an emotional response. This is not a new-fangled concept. It’s an evolution of the tried & true “brands you know and […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits