The Glue Guys

If you watched much basketball during NCAA tournament season, you might’ve heard a broadcaster say something like “he’s one of their glue guys.” It’s a fun catchphrase to describe those players who bring a little something extra to the table: their teammates will rally around them, they’ll make the extra pass to find the open […]

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Best Ad I Saw Today: Bergdorf Goodman Window Displays

Advertising comes in many forms from traditional print, radio and television to newer digital mediums. It also includes outdoor signage of many types-including window displays. Christmas time in New York City is the creme de la creme of window displays. As a marketer I feel like I’m pretty familiar with a ton of brands across […]

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Best Ad I Saw Today: Carhartt

A new ad got my attention today when I saw the new Carhartt commercial. Their new campaign is titled “Mentor” and shows what happens when people write letters of appreciation to the person who taught them what it means to work hard. I have to admit I’m a sucker for the values and attributes many […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits