11 Mar 2023

Sticky Post By Maggie Griffin Posted in Advertising, Brand Development, Creative | Design, Four Columns Permalink

The Stories We Tell: Movie Posters & B2B Marketing

Sticky Post By Maggie Griffin On March 11, 2023

And the Oscar goes to … Awards for Best Production Design, Best Costume Design, Best Makeup and Styling, Best Cinematography will be handed out on Sunday, March 12 at The 95th Academy Awards. The nominees in all these categories work tirelessly to infuse their respective films with the energy, look, and feel needed to translate […]

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23 Feb 2023

Sticky Post By Maggie Griffin Posted in Advertising, Brand Development, Creative | Design, Four Columns, Marketing Permalink

Feeling nostalgic? It might just be good marketing.

Sticky Post By Maggie Griffin On February 23, 2023

The golden age. The good old days. Yesteryear.  Nostalgia marketing capitalizes on imagery, textures, fonts, phrases, songs, soundbites, etc. that instantly bring a flood of memories to the forefront of the mind and trigger an emotional response. This is not a new-fangled concept. It’s an evolution of the tried & true “brands you know and […]

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14 Feb 2023

Sticky Post By Four Columns Marketing Posted in Advertising, Four Columns, Marketing Permalink

The Brilliance of Brackets: A Winning Marketing Strategy

Sticky Post By Four Columns Marketing On February 14, 2023

If you’ve been following along on our Instagram stories for the past couple of weeks, you know that we’ve been gearing up for Valentine’s Day with an interactive bracket of the best romantic comedies. Our office has taken this contest very seriously. Departments have been divided, shade has been thrown and opinions have been passionately […]

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