And the Oscar goes to … Awards for Best Production Design, Best Costume Design, Best Makeup and Styling, Best Cinematography will be handed out on Sunday, March 12 at The 95th Academy Awards. The nominees in all these categories work tirelessly to infuse their respective films with the energy, look, and feel needed to translate […]
Feeling nostalgic? It might just be good marketing.
The golden age. The good old days. Yesteryear. Nostalgia marketing capitalizes on imagery, textures, fonts, phrases, songs, soundbites, etc. that instantly bring a flood of memories to the forefront of the mind and trigger an emotional response. This is not a new-fangled concept. It’s an evolution of the tried & true “brands you know and […]
The Brilliance of Brackets: A Winning Marketing Strategy
If you’ve been following along on our Instagram stories for the past couple of weeks, you know that we’ve been gearing up for Valentine’s Day with an interactive bracket of the best romantic comedies. Our office has taken this contest very seriously. Departments have been divided, shade has been thrown and opinions have been passionately […]