22 Sep 2021

Sticky Post By Four Columns Marketing Posted in Advertising, Brand Development, Four Columns, Marketing Permalink

A New Season, A New Spender: How do consumer habits change with the seasons?

Sticky Post By Four Columns Marketing On September 22, 2021

Did you know that consumer spending habits change as the weather does? Whether your company is business-to-business (B2B) or business-to-consumer (B2C), chances are you’re impacted by the seasons changing.  As customers begin prepping for different weather, they start making different purchases. In the summer, a buyer is more likely to purchase soda, a bathing suit […]

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11 Feb 2021

Sticky Post By Four Columns Marketing Posted in Advertising, Four Columns, Marketing Permalink

Super Bowl LV Commercial Recap: Why Nostalgia and Humor are the Best Tactics for 2021

Sticky Post By Four Columns Marketing On February 11, 2021

Ah, the Super Bowl. This monumental meetup between football’s finest has kept fans and their families engaged and entertained since 1967 — though many don’t tune in for the game itself.  Super Bowl commercials can be considered among the most elite spaces in advertising, costing up to $5.5 million for a 30-second spot due to […]

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17 Apr 2019

Sticky Post By Doug Cofer Posted in Advertising, Marketing, Video / Photography Permalink

Best Ad I Saw Today: “This Bud’s for 3”

Sticky Post By Doug Cofer On April 17, 2019

At the American Airlines Stadium on April 9, Budweiser premiered their touching advertisement entitled “This Bud’s for 3,” a tribute to Dwyane Wade (Miami Heat #3) and his final home game. During Wade’s final NBA season, he decided to swap jerseys with opposing players who were friends, former teammates or had made an impact on […]

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