The Power of #InfluencerMarketing and How to Leverage it for your Brand

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg For many resource conscious small-to-medium sized businesses, growing brand awareness and expanding market share can feel like an […]

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How we grew a client’s Instagram following from 11K to over 22K in one weekend

When brands approach us looking for a way to grow their reach, make an impact, and ultimately increase their bottom line through social media, I typically throw the following two words back at them: Influencer Marketing. We’ve seen first-hand the power of leveraging influencers, and how it can transform a brand’s visibility within the marketplace. […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits