Finding a foothold in purpose-driven marketing The world of business doesn’t leave much room for hurt feelings or slowing down to help the underdog. Marketing plays an integral role in building an audience for your business’ success, pushing your brand to its limits in order to earn attention, maintain interest and draw a profit. From […]
All posts by Morgan London
Communicating Through COVID-19
Companies spend an exorbitant amount of time and money crafting the perfect brand. From color palettes and logos to messaging and taglines, your brand becomes a part of who you are. After putting in all the effort to solidify your brand, what’s next? Maintaining it. From brand voice and style to which images you choose […]
AI Marketing
Human connection, empathy and storytelling––that’s what makes a good marketer, great. But, in the industry today, a new question is posed: Can a robot be a great marketer? According to Forbes, Artificial Intelligence Marketing is transforming the digital marketing world as we know it. At its core, AI can perform tasks normally requiring human intelligence, […]
