When Industry Needs Meets Strategy It requires a great deal of confidence and trust to invite others into your business’ wheelhouse, let alone your own. Choosing a marketing partner is no different. You have taken the time and effort necessary to familiarize yourself with your chosen industry—and you’ll never stop learning! You’re probably wondering, how […]
All posts by Doug Cofer
How to Pick Your Marketing Agency: Part Three
Qualifications are Everything When choosing your marketing partner, it is absolutely imperative you do your research just like you would in the process of hiring an executive level employee. Throughout the pitching process, agencies will give you their top-tier, high-quality work, but it’s important to ask questions beyond their prepared deck to ensure the agency […]
How to Pick Your Marketing Agency: Part Two
Rightsize Your Marketing Partner Every business needs marketing –– it’s a simple fact. When considering who to choose as your marketing partner, it’s critical to understand that not every marketing agency functions the same. From differences in size, approach and even personality or culture, the way an agency operates affects your relationship with them and, […]
