Are Your Business Goals Aligned With Your Marketing Outcomes?

Alignment (n) is defined online as:  arrangement in a straight line, or in correct or appropriate relative positions a position of agreement or alliance We propose a third definition: a business fundamental that’s paramount to success and far too regularly forgotten.  More often than not, at Four Columns Marketing, we engage with companies who aren’t […]

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Agency or In-House: How to Determine the Right Marketing Hire for Your Business

The reality is this: time and money are of the essence. In our previous How to Pick Your Marketing Agency blog series, we explored the thought process behind choosing the right marketing agency for you and your business. From rightsizing to resume-checking and matching your agency by industry experience, there is a great deal of […]

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How Businesses are Adjusting Their Marketing in 2020

Group of people social distancing and wearing facemasks in a business meeting at the office during the COVID-19 pandemic

Marketing trends of this year look vastly different than most years—and there’s no hiding why. The COVID-19 pandemic has forced many into working from home, directly affecting how people can market their chosen industries.  For example, since people are being encouraged to stay home to prevent the spread of the virus, the travel industry has […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits