4C x The Super Bowl: Breaking Down the ‘22 Generational Shift

Another Super Bowl has come and gone, which is always a bittersweet time in the marketing world. The ad lineup for this year’s Super Bowl included some great and some not-so-great spots. Below, you’ll find the favorites from our team and what we liked about them. One thing we noticed as a team was that […]

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A New Season, A New Spender: How do consumer habits change with the seasons?

Did you know that consumer spending habits change as the weather does? Whether your company is business-to-business (B2B) or business-to-consumer (B2C), chances are you’re impacted by the seasons changing.  As customers begin prepping for different weather, they start making different purchases. In the summer, a buyer is more likely to purchase soda, a bathing suit […]

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Marketing Snapshot: Back to School in 2021

It’s that time of year…back to school! Summer is over and school is in session. Even if you aren’t a student, parent or teacher, you cannot miss the pervasive ways that BTS is marketed. Brands often position the new school year as a different type of new year, knowing that families will take the opportunity […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits