A New Season, A New Spender: How do consumer habits change with the seasons?

Did you know that consumer spending habits change as the weather does? Whether your company is business-to-business (B2B) or business-to-consumer (B2C), chances are you’re impacted by the seasons changing.  As customers begin prepping for different weather, they start making different purchases. In the summer, a buyer is more likely to purchase soda, a bathing suit […]

Read more

Marketing Snapshot: Back to School in 2021

It’s that time of year…back to school! Summer is over and school is in session. Even if you aren’t a student, parent or teacher, you cannot miss the pervasive ways that BTS is marketed. Brands often position the new school year as a different type of new year, knowing that families will take the opportunity […]

Read more

Notable Client Additions

Mission Waco Waco is a richly diverse and developing community powered by organizations and people like those at Mission Waco. We’re fortunate to have the chance to partner with Mission Waco as we conduct a complete website rebrand to better showcase their extensive programs to benefit the Waco community. Twin Tree Homes Twin Tree Homes […]

Read more

The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits