Old Spice, New Tricks: How Clever Branding Revolutionized this Deodorant Brand

Clean and clever branding has the power to reposition and revitalize your business. A strong brand image can be both a blessing and a curse, especially when that image bars entry to a market that could radically advance growth. What is Branding? Defined simply by Entrepreneur.com, branding is “the marketing practice of creating a name, […]

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Ask the Experts: Why Video Storytelling is All the Rage

Flashy visuals. Captivating music. A dramatic closeup. These are long-established qualities of the best in video marketing and advertising. From hit prime-time commercials to a short clip on your social media feed, video storytelling takes over the marketing industry.  According to 2021 Wyzowl Statistics, 86% of businesses use video to market their products or services—a […]

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Super Bowl LV Commercial Recap: Why Nostalgia and Humor are the Best Tactics for 2021

Football season is here.  Concept of sports fan watching the football game on TV at home, at tailgate party, or sports bar with snacks and drinks.  TV remote, popcorn, football and soda, beer bottles.  championship game party.

Ah, the Super Bowl. This monumental meetup between football’s finest has kept fans and their families engaged and entertained since 1967 — though many don’t tune in for the game itself.  Super Bowl commercials can be considered among the most elite spaces in advertising, costing up to $5.5 million for a 30-second spot due to […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits