Whether you love her, hate her, or love to hate her, one thing is for sure: Taylor Swift has a Reputation as a marketing genius. From her clever placement of Easter eggs to her utilization of nostalgia, T. Swizzle plans meticulously and executes creatively, as evidenced by Eras Tour ticket sales that exceeded her Wildest […]
All posts by Four Columns Marketing
The Brilliance of Brackets: A Winning Marketing Strategy
If you’ve been following along on our Instagram stories for the past couple of weeks, you know that we’ve been gearing up for Valentine’s Day with an interactive bracket of the best romantic comedies. Our office has taken this contest very seriously. Departments have been divided, shade has been thrown and opinions have been passionately […]
Funnel Vision: How To Personalize The Client Experience
Guiding a potential client from having no knowledge of who you are to working with your organization is simpler than you might think. Today, we’re talking about one highly valuable approach to personalizing this process – the sales funnel. What is a “sales funnel?” Let’s start with the common understanding that every customer—or potential customer—starts […]
