Doug CoferFounder, CEO & Strategist
CEO & MARKETING GURU
Doug Cofer brings a wealth of marketing, sales, and executive management experience to Four Columns, which he founded in 2007. Holding an MBA from the Hankamer School of Business at Baylor University, he spent a decade as a top-producing sales executive in the media and tourism sectors. His management experience includes stints as the CEO of a 10-million-dollar golf club and director of sales for both a city magazine and a year-round mountain resort. His strategic vision, people-centric management style, leadership and expertise in all aspects of marketing focused on bottom-line results are key factors to his success.
Doug’s highest priorities are his wife Christine and their five amazing children, Cameron, Katie, Miles, Kensi and Luke. Along with their dogs Griffin, Brooks and Holly, it is quite a houseful. He is an avid supporter of Baylor athletics as well as being an active member of First United Methodist Church in Waco.
Don’t Say One Thing and Then Go Out The Back Door!Doug's Thoughts On Integrity
Matt SilvaSenior Vice President, Technology
Senior Vice President, Technology
Matt is a gifted programmer who utilizes his development skills to build and maintain websites across style and functionality boundaries. When it’s time to turn ideas into actuality, Matt has a true gift of bringing concepts into reality with the highest web standards possible.
A native Texan from nearby Riesel, Matt has served as the Senior Vice President of Technology at Four Columns Marketing since 2014. In his role, he works with all facets of the company’s technology platforms as well as web development. His passion is to better the web presence of all clients by meeting and exceeding web standards and pushing the limits of how websites are built with the goal that every detail properly reflects what our clients embody.
He’s an outdoor enthusiast and enjoys fishing, horseback riding and sitting around a fire. Matt lives in Waco with his wife Becca, son Ryan and daughter Reagan.
If it’s not broke, don’t fix it…if it is broke, turn your computer off and wait 30 seconds.Matt's Thoughts On Web Issues
Bryan JaskaSenior Vice President, Video
Senior Vice President, Video
Bryan has been heading up the video and photography divisions of Four Columns Marketing since 2014. He oversees video and photography shoots as well as post-production and motion graphic design.
Bryan graduated from Baylor University in Waco in 1999 with a Bachelor’s degree in Telecommunications. Since then he has spent over 15 years working in video and related fields in the Waco area. He has also done production work for several studios in the area, local television stations and Baylor University, as well as running his own video production business on the side.
In his spare time, Bryan moonlights as a professional musician. Though he no longer does touring shows, he still finds time to play bass with several local bands. Bryan has over 20 years of musical experience both on tour and in the studio with Texas acts such as Brandon Rhyder, The Shakin’ Apostles and Bleu Edmondson.
There are those who would suggest that NyQuil is not an acceptable nightcap. Those people are conscious.Bryan's Thoughts on How To Get a Good Night's Rest
Jessica CervantezCreative Director
Four Column’s Creative Director and Designer, Jessica Cervantez, comes to us from her hometown of Austin, Texas. She is a graduate of Oklahoma City Community College where she majored in Graphic Communications with an emphasis in Print Design. Joining the team in 2016, Jessica brings to Four Columns an endless amount of creativity and a genuine love for all things design.
Her favorite part of the design process is the initial planning and brainstorming. With an acute sense at interpreting client direction, Jessica is able to achieve a client’s vision, while also working to elevate it to more than they had initially imagined. She hopes to continue to expand her work in branding and digital illustration.
When she’s not designing or filling her Pinterest board with inspiration, you can find this third-grade spelling bee champ trying new restaurants and exploring Waco with her husband, Jordan, and kiddos, Maggie, Julian and Teddy.
Great design is about making ordinary things beautiful and interesting.Jessica's Thoughts
Joe GastlerDirector of Strategy
Director of Strategy
Meet our Director of Strategy, Joe Gastler. Since 2016, Joe has served Four Columns in finding the intersection between creativity and analytics, ensuring that we stay strategically focused on accomplishing our clients’ objectives as we tactically execute across every marketing channel. That includes reporting, digital ad management, developing strategy and helping out across a variety of disciplines.
He has the distinction of graduating from Baylor on three separate occasions, most recently with his MBA in Marketing. Joe has a diverse background in higher education, nonprofits, municipalities, finance and retail. He’s done market research for SAP, developed marketing campaigns for Zales, is GoogleAds certified and has even developed a business plan for an NFL star.
When he’s not in the office, you can find Joe listening to music (NEEDTOBREATHE to be specific), watching Brooklyn 99 or hanging out with his wife Jessica, son Josiah and daughter Abby.
Good strategy competes, great strategy wins.Joe's Thoughts on Marketing Strategy
Morgan LondonCommunications Director
Meet our Communications Director, Morgan London. Hailing from Kilgore, Texas, Morgan has worked in communications in three countries outside the U.S. including Greece, Kenya and the Dominican Republic! Morgan was a member of the Kilgore College Rangerettes for 2 years before transferring to Baylor in 2016 to pursue a degree in Journalism, Public Relations. She joined the Four Columns team in January 2017, graduated and completed a Master’s program in International Journalism in August 2020 and hopes to one day work with producers in different countries to tell the story of their lives and culture as a promotional tactic.
Morgan develops digital content for clients including social media, email campaigns, online newsletters and website content, as well as printed collateral, advertisements and content pieces published in print publications. She oversees all public relations efforts, helping to coordinate PR pitches, earned media and press release distribution. She is also the face behind all of 4C’s social media accounts.
Morgan loves working at Four Columns because of the great company culture, where each person’s unique gifts are embraced and valued. Outside of work, she loves to travel, hang out with her dogs and explore what the world has to offer.
Brandon RosasAccount Executive
Meet Brandon Rosas, an Account Executive and resident musician at Four Columns. With degrees from Baylor University in Digital, Film & Media and Accounting, Brandon comes to us from previous roles at Magnolia and Hole in the Roof. He holds a Lean Six Sigma, which focuses on increasing output while using fewer resources and maintaining (or increasing) a high level of quality and hopes to one day open a consulting agency that allows businesses to operate at maximum efficiency and increase their capacity.
On a daily basis, Brandon ensures that all of the different elements within each marketing campaign are completed with the highest quality and within the given time frame. His ability to juggle multiple projects at the same time and still maintain a high level of quality sets him apart from the crowd. Brandon’s favorite thing about Four Columns is working with people who are experts within their given roles and give their best effort to do their work.
Outside the office, you can find this former professional musician creating music with some of the industry’s greats, eating the freshest cut of steak HEB has to offer, planning a trip to Ireland or watching Arrested Development. Also, Natalie Portman once bought him a drink. Just saying.
Grace BryanClient & Communication Specialist
Client & Communication Specialist
Meet our Client & Communication Specialist, Grace Bryan, who joined Four Columns in May 2019 after graduating from Baylor University with a BA in Journalism, Public Relations and a minor in Film and Digital Media. Her communications experience spans international borders as she served on the marketing and engagement team at one of the largest hospitals in the United Kingdom and a nonprofit in Uganda. In the office, you can find her writing results-driven digital and print content for clients in the industrial, nonprofit and professional service sectors and beyond.
She brings creativity and innovation into communication for clients, writing for email campaigns, websites, technical articles, ads, public relations efforts, media pitches, video and radio scripts and has managed over 25 social media accounts to date. Outside of content development, Grace also works directly with clients and manages and oversees the 4C communications internships. She loves working at Four Columns because of the variety of work she gets to do and the incredible team she gets to work with.
Outside of work, this Southern Californian loves traveling to new places with her middle school sweetheart and husband, Blake, and expressing herself creatively through photography, music, drawing and painting.
Jordan DossettWeb Developer
Meet Jordan Dossett, one of our extremely talented web developers. He was born and raised in Arlington, Texas and graduated in 2018 from TSTC with an associate’s degree in Web Design and Development. In the same year, Four Columns was lucky to add Jordan to the team. An expert problem solver and the ultimate team player, Jordan’s favorite things about working at Four Columns include the relaxed environment and friendly colleagues to work alongside. In the future, Jordan aspires to build full-scale web and mobile apps.
When he’s not in the office, you can find Jordan learning new programming languages, building keyboards or listening to music. We are grateful to have Jordan on our team and thankful for the creativity, programming skills and passion that he applies to every project.
Maggie GriffinGraphic Designer
Meet Maggie Griffin, graphic design extraordinaire. Though she earned her degree in Medical Humanities from Baylor University, her love of design led her to seek out opportunities where she could put her creative talents to work. She is an entirely self-taught graphic designer and lettering artist with a teachable spirit and undying desire to learn more. Armed with gratitude for the role itself, Maggie carries a great deal of care for her work while also never failing to rise to the challenge of creating something new.
Maggie joined Four Columns in October 2020, where she hit the ground running in working with the rest of the team to create designs for our clients that help visually communicate their stories. From business cards to websites, logos and brochures, she does it all. When it comes to goals, on the day-to-day, she strives to impress and over-deliver for our clients. Long-term, she hopes to stay in the creative field and grow as a designer by exploring different areas of design.
Maggie loves working at Four Columns for its “work hard, play hard” mentality––giving their all to a project and then celebrating a job well done. She once was a part of a three-person synchronized swimming group (don’t ask), could eat sandwiches every day for the rest of her life and left a piece of her heart in Nantucket Island with each of her five visits there. Outside of the office, you can find her cooking, reading or exploring Waco’s local coffee shops and restaurants with her husband and daughter, Millie.
Tristen CoffeeCommunications Specialist
Meet Tristen Coffee, Communications Specialist and President of the Party Planning Committee at Four Columns. Hailing from Temple, Tristen graduated from Baylor University with a degree in Journalism and Public Relations with a minor in marketing. Before landing this gig in September 2020, Tristen interned at Safe2Save, Giant Noise and Prosper Waco throughout her college experience. With her God-given creativity, people-centric nature and ability to write for different audiences, Tristen thrives in the behind-the-scenes writing, editing and content development her role has to offer.
Tristen’s favorite thing about working at Four Columns thus far is the dynamic group of creatives she has the honor of working with. She hopes to one day own a boutique PR firm, always aspiring to leadership in some capacity.
This travel-junkie has been to 16 different countries and once served as an au pair in Germany. Outside of work, you can find Tristen traveling to the next destination on her bucket list (probably Greece), watching New Girl, dancing, trying new restaurants, spending hours at her favorite local coffee shops and running her small polymer clay earring business called coffee + clay.
Bonnie StecherCommunications Specialist
Meet Bonnie Stecher, Communications Specialist and the latest addition to the 4C team. Born and raised in the Austin area, she graduated from Concordia University Texas with a Bachelor of Business Administration in Marketing. Before coming to Four Columns she began her career in Digital Content in the building materials industry. She is passionate about making a positive impact on communities through communications and with her naturally bubbly personality, her heart for people always shows through her work.
At Four Columns, you can find Bonnie writing engaging content for some of our industrial and hospitality clients. She develops digital content for email campaigns, technical articles, social media, and web collateral as well as print form content. Her favorite thing about 4C is how passionate her colleagues are about what they do and who they serve.
When she is not in the office, you can find Bonnie hunting, fishing, or gardening with her husband, Austin and their three dogs. Her family is deeply rooted in Waco, and she loves exploring all of the thriving small businesses around town.
Madison OchoaAccount Executive
Meet 4C’s latest addition to the team, Account Executive Madison Ochoa. Madison is a Northern California native and graduate from Baylor University in 2018 with a Bachelor of Arts in Journalism, News Editorial. Before joining the 4C team, she worked in the community’s nonprofit network in the areas of fundraising and marketing. Madison has a passion for community engagement and storytelling and hopes to further connect the two throughout her career.
At 4C, Madison works directly with clients to ensure projects are executed efficiently. She brings an immense amount of experience working with many stakeholders and consumer-facing efforts. Her background in managing tasks and effective communication and productivity make her a great addition to our team.
When she’s not in the office, you can find Madison at home with her husband, Jake, and their two dogs. She loves to travel and hopes to one day open a surf-shack cafe in Hawaii and pen the next great summer beach read.