2017 Pre-Sale Campaign Just Around the Corner
The 2017 Pre-Sale Campaign is right around the corner! The pre-sale starts with the Kick-Off Party on June 6th and concludes on September 8th.

Committeemen will be selling discounted tickets and sponsorship opportunities to the public before events such as the Margarita & Salsa Festival and the Heart O' Texas Fair & Rodeo happen. Each committeeman is required to sell a minimum of $50. Committee members are rewarded with recognition at campaign rallies, prizes, cash awards and potentially an all-expenses paid trip to somewhere awesome.
The 2016 Pre-Sale Campaign was record breaking at $531,000! The top individual, Taylor Moss, raised $22,577 and the top Team Captain, Wayne Gartman, lead his team in raising $42,870! A total of 38 individuals worked their way to an all expense trip to Cabo San Lucas this past spring. The total cash incentive given out to committee members last year for their hard work was $33,175.

The 2017 Pre-Sale Campaign is set to be exciting with a goal of $535,000. We also have set up another form of communication to our volunteers, called Remind. It is a FREE text messaging app you can download on your smart phone or the messages can be sent via email.This will help you be informed of what events are going on during the Pre-Sale, what packages are left, and keep track of our progress in reaching our goal of $535,000!

The Pre-Sale is almost here, so don't miss your opportunity to reward the youth of Central Texas. For more information please visit our website hotfair.com.
Heart O' Texas Fair & Rodeo Awards $134K In Scholarships
The Heart O' Texas Fair & Rodeo awarded $134,000 in scholarships to 40 Central Texas students for the 2016-17 academic year.

On May 24th, 45 students and their families attended the Scholar Recognition Banquet, underwritten by Bailey Insurance & Risk Management, Inc. Those students receiving scholarships represented 30 Central Texas schools to include Waco, University, Robinson, Midway, McGregor, Axtell and Cameron to name a few.

The Top Scholar of the evening was Lindsey Anderson from China Spring High School who received the largest scholarship given-to-date in the amount of $15,000. The Reserve Top Scholar was Hannah Lella from Clifton High School and she received a $10,000 scholarship.

These scholarships are part of the Heart O' Texas Fair & Rodeo's annual commitment of providing scholarships to Central Texas students which is made possible thanks to our sponsors and volunteers. Each year our volunteer committees spend countless hours raising money through various fundraisers to contribute to this fund. Since its beginning, the Heart O’ Texas Fair & Rodeo has committed more than $2.5 million to the youth of Central Texas.

"We are pleased to award these scholarships to Central Texas students. Providing scholarships is a core part of our mission," stated Heart O' Texas Fair & Rodeo President/CEO Wes Allison. "The Scholarship Match Program we implemented last year played a significant role in the increased dollar amount this year. We look forward to continued growth through that program."

Thank you to the Scholarship Sponsors and Underwriters, which include: Associated Concrete Contractors; Bentwood Realty, Kim Galvan; Central National Bank; Central Texas Iron Works; Enterprise Holdings; Estes, Carroll; Heart O’ Texas Fair & Rodeo Board of Directors; Incommons Bank; Knapek Endowment; Legacy; Level 1; Linkage Credit Union; Mark Terry Publishing, LLC; Neuhaus, Brent & Kim; Pakis, Giotes, Page & Burleson, PC; Red Men Tonkawa Tribe 14; Shelley Burkett Memorial Scholarship; State Farm, Joseph Morphis; StayInnWoodway.org; and, Texas State Technical College.

Rodeo Lounge Suites Offer Premium Sports Experience

Looking for an opportunity to splurge on clients, employees, family or friends at the All American ProRodeo Finals, presented by Pendleton Whisky? Now you can enjoy the rodeo VIP style with a night in the Rodeo Lounge Suites.

Last year was our first year opening the Rodeo Lounge Suites and we anticipate this package deal to sell out quick! With this VIP experience, you will receive 14 event badges to access the suite, 14 exclusive box seats right outside of your suite, five (5) VIP Parking Passes, a food allowance for appetizers, and your personal cash bar accompanied by a professional staff member to serve you and your guests. Suite amenities can be upgraded to include full drink service and meals in the Back Porch Club, pricing to be determined based on number of people. The Suites offer a private party atmosphere, HD TV and a premium location on the 1st floor of the Extraco Coliseum.

Come and experience some of the best rodeo action in the country all right here at the Heart O' Texas Fair & Rodeo! Please call our Sponsorship Department at 254-224-8277 or email [email protected].
Calendar of Events

Blue Ribbon Hunter Jumper Show
Extraco Coliseum & Show Pavilion
FREE Event

TJLA Belt Buckle Bonanza
Extraco Events Center
FREE Event

TJLA Belt Buckle Bonanza
Extraco Events Center
FREE Event

WWE Summerslam Heatwave Tour
Extraco Coliseum
Ticketed Event

Premier Gun Show
Extraco Exhibits Building
Ticketed Event

Elite Barrel Race
Extraco Show Pavilion
FREE Event

Magnolia Market Warehouse Sale
Extraco Exhibits Building
FREE Event

One HOT Reining – HOT Summer Slide
Extraco Coliseum & Show Pavilion
FREE Event

Extraco Events Center,
Home of the Heart O' Texas Fair & Rodeo
4601 Bosque Boulevard
Waco, Texas 76710
Phone: 254.776.1660
Fax: 254.776.1667