AI Marketing

Human connection, empathy and storytelling––that’s what makes a good marketer, great. But, in the industry today, a new question is posed: Can a robot be a great marketer? According to Forbes, Artificial Intelligence Marketing is transforming the digital marketing world as we know it.  At its core, AI can perform tasks normally requiring human intelligence, […]

Read more

Master the Instagram Algorithm: Part 2

Last week we dished what you need to know to make the Instagram Algorithm work for you— It isn’t the enemy, but it also isn’t the magic formula for success. The algorithm may play a big part in delivering your content into the feeds of your followers, if you are not dedicating time and resources […]

Read more

The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits