Do You REALLY Know if Your Marketing Works?

We have all asked the question, “What am I getting out of this?” It’s ingrained in our human nature. We all reach for tangible affirmations that our time and effort are reciprocated by real results. It’s difficult to make improvements to your marketing strategy when you are unsure of true progress. Companies blindly invest in […]

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Does Your Marketing Still Have a Heartbeat?

Finding a foothold in purpose-driven marketing The world of business doesn’t leave much room for hurt feelings or slowing down to help the underdog. Marketing plays an integral role in building an audience for your business’ success, pushing your brand to its limits in order to earn attention, maintain interest and draw a profit. From […]

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How to Pick Your Marketing Agency: Part Five

Close up of businessman greeting his colleague while meeting in a cafe in the city.

Reporting and Making Your Choice So, you’ve done your research. You’ve asked questions until you were blue in the face and spent what seems like an eternity weighing your options of what marketing agency best complements your business. It feels as if you’ve done all you can and somehow there still doesn’t seem to be […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits