Super Bowl LV Commercial Recap: Why Nostalgia and Humor are the Best Tactics for 2021

Football season is here.  Concept of sports fan watching the football game on TV at home, at tailgate party, or sports bar with snacks and drinks.  TV remote, popcorn, football and soda, beer bottles.  championship game party.

Ah, the Super Bowl. This monumental meetup between football’s finest has kept fans and their families engaged and entertained since 1967 — though many don’t tune in for the game itself.  Super Bowl commercials can be considered among the most elite spaces in advertising, costing up to $5.5 million for a 30-second spot due to […]

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Product Launching Paradise: Why Texas is the Market for You

Aerial drone view high above Dallas , Texas landscape at perfect golden hour with sun rays across entire landscape - skyline cityscape in background with large suspension bridge - Margaret Hunt Hill Bridge

Now is the time for disruption. In light of recent events socially, politically and on a global scale, consumers are buying more than ever, finding comfort in things such as online shopping in an effort to distract themselves. How do you hope to stand out among a sea of other product pitches, catching the eye […]

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The Race for Results: What Matters Most for Private Equity-Owned Companies

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All business owners are concerned about driving bottom-line results.  Oftentimes in small to medium-sized businesses, consistent day-to-day analyses of functionality, efficiency and ROI isn’t always a top priority. You might receive a financial report once a month or so to help identify what to work on from a financial perspective. Paying attention to actual results […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits