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The Power of #InfluencerMarketing and How to Leverage it for your Brand

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg For many resource conscious small-to-medium sized businesses, growing brand awareness and expanding market share can feel like an […]

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How Voice Technology Will Change Marketing

Shot of a young businessman using his cellphone while walking outside

As marketers, we are always looking ahead to anticipate trends in the marketplace. In today’s hyper-competitive economy, the ability to grab consumers’ attention is under constant attack. With the incessant barrage of emails, texts and social media noise, there’s no place to hide unless you unplug completely—the noise even comes home with us. What do […]

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The Essentials of SEO

What is it worth to see your business name show up on Google’s first page? For many companies, it’s the difference between growing significantly in a short amount of time or having to close your doors while watching the competition succeed. For years, businesses have worked to build a digital presence, but many have seen […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits