Communicating Through COVID-19

COVID-19  2019-nCoV concept. Human hands holding various smart devices with coronavirus alerts on their screens. flat vector illustration

Companies spend an exorbitant amount of time and money crafting the perfect brand. From color palettes and logos to messaging and taglines, your brand becomes a part of who you are. After putting in all the effort to solidify your brand, what’s next? Maintaining it. From brand voice and style to which images you choose […]

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AI Marketing

Human connection, empathy and storytelling––that’s what makes a good marketer, great. But, in the industry today, a new question is posed: Can a robot be a great marketer? According to Forbes, Artificial Intelligence Marketing is transforming the digital marketing world as we know it.  At its core, AI can perform tasks normally requiring human intelligence, […]

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The Power of #InfluencerMarketing and How to Leverage it for your Brand

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg For many resource conscious small-to-medium sized businesses, growing brand awareness and expanding market share can feel like an […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits