AI Marketing

Human connection, empathy and storytelling––that’s what makes a good marketer, great. But, in the industry today, a new question is posed: Can a robot be a great marketer? According to Forbes, Artificial Intelligence Marketing is transforming the digital marketing world as we know it.  At its core, AI can perform tasks normally requiring human intelligence, […]

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The Power of #InfluencerMarketing and How to Leverage it for your Brand

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg For many resource conscious small-to-medium sized businesses, growing brand awareness and expanding market share can feel like an […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits