From Niche Unkown to Industrial Experts

Offshore oil and gas process which treat raw gas and condensate before sent to onshore refinery and petrochemical plant, Power and energy business.

The most common question we get as members of an agency team is, “who are your clients?” It’s always a tough question to answer. We work with a wide variety of clients, from consumer-facing outdoor companies to highly specific and specialized business-facing clients. We’ve done work we’re proud of for all of them, but our […]

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Multi-Touch Marketing, Part II

A store remains open during the Covid-19 pandemic.

When I wrote the first part of this series last fall, I never expected that I would be writing the second part from my home office under a long-term shelter-in-place order. I’ve had a number of friends and colleagues comment that “marketing is really challenging right now.” Yes, it is. We left off this series […]

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Multi-touch Marketing: Part I

Diverse business team at meeting, discussing marketing strategy and working on gadgets, top view

No, it’s really not that simple. Marketing is diverse. Exceptionally diverse. In terms of the professional expertise, application of new technologies and necessary training, there are few fields growing as rapidly as marketing is today.  Martech tracks technologies available to marketers each year, and has been since around 2011. They put these companies into a […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits