Agency or In-House: How to Determine the Right Marketing Hire for Your Business

The reality is this: time and money are of the essence. In our previous How to Pick Your Marketing Agency blog series, we explored the thought process behind choosing the right marketing agency for you and your business. From rightsizing to resume-checking and matching your agency by industry experience, there is a great deal of […]

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How Businesses are Adjusting Their Marketing in 2020

Group of people social distancing and wearing facemasks in a business meeting at the office during the COVID-19 pandemic

Marketing trends of this year look vastly different than most years—and there’s no hiding why. The COVID-19 pandemic has forced many into working from home, directly affecting how people can market their chosen industries.  For example, since people are being encouraged to stay home to prevent the spread of the virus, the travel industry has […]

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How to Pick Your Marketing Agency: Part Five

Close up of businessman greeting his colleague while meeting in a cafe in the city.

Reporting and Making Your Choice So, you’ve done your research. You’ve asked questions until you were blue in the face and spent what seems like an eternity weighing your options of what marketing agency best complements your business. It feels as if you’ve done all you can and somehow there still doesn’t seem to be […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits