Marketing trends of this year look vastly different than most years—and there’s no hiding why. The COVID-19 pandemic has forced many into working from home, directly affecting how people can market their chosen industries. For example, since people are being encouraged to stay home to prevent the spread of the virus, the travel industry has […]
All posts by Doug Cofer
How to Pick Your Marketing Agency: Part Five
Reporting and Making Your Choice So, you’ve done your research. You’ve asked questions until you were blue in the face and spent what seems like an eternity weighing your options of what marketing agency best complements your business. It feels as if you’ve done all you can and somehow there still doesn’t seem to be […]
How to Pick Your Marketing Agency: Part Four
When Industry Needs Meets Strategy It requires a great deal of confidence and trust to invite others into your business’ wheelhouse, let alone your own. Choosing a marketing partner is no different. You have taken the time and effort necessary to familiarize yourself with your chosen industry—and you’ll never stop learning! You’re probably wondering, how […]