How Businesses are Adjusting Their Marketing in 2020

Group of people social distancing and wearing facemasks in a business meeting at the office during the COVID-19 pandemic

Marketing trends of this year look vastly different than most years—and there’s no hiding why. The COVID-19 pandemic has forced many into working from home, directly affecting how people can market their chosen industries.  For example, since people are being encouraged to stay home to prevent the spread of the virus, the travel industry has […]

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How to Pick Your Marketing Agency: Part Five

Close up of businessman greeting his colleague while meeting in a cafe in the city.

Reporting and Making Your Choice So, you’ve done your research. You’ve asked questions until you were blue in the face and spent what seems like an eternity weighing your options of what marketing agency best complements your business. It feels as if you’ve done all you can and somehow there still doesn’t seem to be […]

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How to Pick Your Marketing Agency: Part Four

Mature businessman working at home using lap top and smart phone

When Industry Needs Meets Strategy It requires a great deal of confidence and trust to invite others into your business’ wheelhouse, let alone your own. Choosing a marketing partner is no different. You have taken the time and effort necessary to familiarize yourself with your chosen industry—and you’ll never stop learning! You’re probably wondering, how […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits