Best Ad I Saw Today: “This Bud’s for 3”

At the American Airlines Stadium on April 9, Budweiser premiered their touching advertisement entitled “This Bud’s for 3,” a tribute to Dwyane Wade (Miami Heat #3) and his final home game. During Wade’s final NBA season, he decided to swap jerseys with opposing players who were friends, former teammates or had made an impact on […]

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How Voice Technology Will Change Marketing

Shot of a young businessman using his cellphone while walking outside

As marketers, we are always looking ahead to anticipate trends in the marketplace. In today’s hyper-competitive economy, the ability to grab consumers’ attention is under constant attack. With the incessant barrage of emails, texts and social media noise, there’s no place to hide unless you unplug completely—the noise even comes home with us. What do […]

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Meeting Jason Locy of Fivestone

I work a lot. I recognize it. It comes with the territory when you start your own business. I’m trying hard to work less, although Christine may not think I’m succeeding. So, it wasn’t a surprise to her when I scheduled a meeting the Thursday afternoon we arrived in New York City. Recently we completed […]

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The Creative Marketing Agency That Gets You Results

Four Columns Marketing Provides Goal-Based Marketing Strategies to Optimize Profits