Now is the time for disruption. In light of recent events socially, politically and on a global scale, consumers are buying more than ever, finding comfort in things such as online shopping in an effort to distract themselves. How do you hope to stand out among a sea of other product pitches, catching the eye […]
All posts by Four Columns Marketing
The Race for Results: What Matters Most for Private Equity-Owned Companies
All business owners are concerned about driving bottom-line results. Oftentimes in small to medium-sized businesses, consistent day-to-day analyses of functionality, efficiency and ROI isn’t always a top priority. You might receive a financial report once a month or so to help identify what to work on from a financial perspective. Paying attention to actual results […]
Do You REALLY Know if Your Marketing Works?
We have all asked the question, “What am I getting out of this?” It’s ingrained in our human nature. We all reach for tangible affirmations that our time and effort are reciprocated by real results. It’s difficult to make improvements to your marketing strategy when you are unsure of true progress. Companies blindly invest in […]
