Ah, the Super Bowl. This monumental meetup between football’s finest has kept fans and their families engaged and entertained since 1967 — though many don’t tune in for the game itself. Super Bowl commercials can be considered among the most elite spaces in advertising, costing up to $5.5 million for a 30-second spot due to […]
All posts by Four Columns Marketing
Product Launching Paradise: Why Texas is the Market for You
Now is the time for disruption. In light of recent events socially, politically and on a global scale, consumers are buying more than ever, finding comfort in things such as online shopping in an effort to distract themselves. How do you hope to stand out among a sea of other product pitches, catching the eye […]
The Race for Results: What Matters Most for Private Equity-Owned Companies
All business owners are concerned about driving bottom-line results. Oftentimes in small to medium-sized businesses, consistent day-to-day analyses of functionality, efficiency and ROI isn’t always a top priority. You might receive a financial report once a month or so to help identify what to work on from a financial perspective. Paying attention to actual results […]
