Doug CoferFounder, CEO & Strategist
CEO & MARKETING GURU
Doug Cofer brings a wealth of marketing, sales, and executive management experience to Four Columns, which he founded in 2007. Holding an MBA from the Hankamer School of Business at Baylor University, he spent a decade as a top-producing sales executive in the media and tourism sectors. His management experience includes stints as the CEO of a 10 million dollar golf club and director of sales for both a city magazine and a year-round mountain resort. His strategic vision, people-centric management style, leadership, and expertise in all aspects of marketing focused on bottom line results are key factors to his success.
Doug’s highest priorities are his wife Christine and their five amazing children, Cameron, Katie, Miles, Kensi, and Luke. Along with their dog Griffin, it is quite a houseful. He is an avid supporter of Baylor University and its athletic programs as well as being an active member of First United Methodist Church in Waco.
Don’t Say One Thing and Then Go Out The Back Door!Doug's Thoughts On Integrity
Matt SilvaSenior Vice President, Technology
Senior Vice President, Technology
Matt is a gifted programmer who utilizes his development skills to build and maintain websites across style and functionality boundaries. When it’s time to turn ideas into actuality, Matt has a true gift of bringing concepts into reality with the highest web standards possible.
A native Texan from nearby Riesel, Matt serves as the Senior Vice President of Technology at Four Columns Marketing. In his role he works with all facets of the company’s technology platforms as well as web development. His passion is to better the web presences of all clients by meeting and exceeding web standards and pushing the limits of how websites are built. Our goal is to ensure that every detail properly reflects what our clients embody.
A long-suffering Dallas Cowboys fan, Matt also cheers on Texas Longhorn football and the Texas Rangers. He’s an outdoor enthusiast and enjoys fishing, horseback riding, and a round of golf. Matt lives in Waco with his wife Becca, son Ryan and the newest addition…daughter Reagan!
If it’s not broke, don’t fix it…if it is broke, turn your computer off and wait 30 seconds.Matt's Thoughts On Web Issues
Bryan JaskaSenior Vice President, Video
Senior Vice President, Video
Bryan heads up the video and photography divisions of Four Columns Marketing. He oversees video and photography shoots as well as post-production and motion graphic design.
Bryan graduated from Baylor University in Waco in 1999 with a Bachelor’s degree in Telecommunications. Since then he has spent over 15 years working in video and related fields in the Waco area. He has also done production work for several studios in the area, local television stations, and Baylor University, as well as running his own video production business.
In his spare time Bryan moonlights as a professional musician. Though he no longer does touring shows, he still finds time to play bass with several local bands. Bryan has over 20 years of musical experience both on tour and in the studio with Texas acts such as Brandon Rhyder, The Shakin’ Apostles, and Bleu Edmondson.
There are those who would suggest that NyQuil is not an acceptable nightcap. Those people are conscious.Bryan's Thoughts on How To Get a Good Night's Rest
Shauna ArcherVP of Client Services
VP of Client Services
Shauna Archer joined our team in May as VP of Client Services. She has served several Fortune 500 companies in both internal and agency leadership roles throughout her 20 year career with brands such as Fossil, Columbia Sportswear and Samsung focusing mainly on merchandising, retail channel marketing and B2B initiatives. Her prior leadership roles have included VP of Operations and VP of Client Services for a Dallas-based marketing agency and most recently held the COO position at THEO Executive Group. Outside of work, she spends lots of time with her hubby, their pre-teen daughter and her English bulldog, Sammy. She seeks to serve God and her community in all she does.
Joe GastlerDirector of Strategy
Director of Strategy
JJoe is our marketing strategist. He has the distinction of graduating from Baylor on three separate occasions, most recently with his MBA in Marketing. Other than his obvious passion for higher education, Joe loves finding the intersection between creativity and analytics. Joe has a diverse background in higher education, nonprofits, municipalities, finance, and retail. He’s done market research for SAP, developed marketing campaigns for Zales, and even developed a business plan for an NFL star.
Joe’s first two degrees from Baylor are in music, so when he’s not at work, he teaches music adjunctly at UMHB, plays in the Waco Symphony, and spends time singing and dancing with his 3-year-old son, Josiah.
Good strategy competes, great strategy wins.Joe's Thoughts on Marketing Strategy
Jessica CervantezCreative Director
Jessica is Four Column’s Graphic Designer that comes to us from her hometown of Austin, Texas. She is a graduate of Oklahoma City Community College where she majored in Graphic Communications with an emphasis in Print Design. Jessica brings to Four Columns an endless amount of creativity and a genuine love for all things design. Her favorite part of the design process is the initial planning and brainstorming.
When she’s not designing or filling her Pinterest board with inspiration, you can find her with her husband, Jordan, and daughter, Maggie. They love trying new restaurants and exploring this city they now call home.
Great design is about making ordinary things beautiful and interesting.Jessica's Thoughts
Seth SpiveyWeb Developer
Seth Spivey is a local Wacoan and a recent graduate of Texas State Technical College with a degree in Web Design and Development. He is a part of the development team at Four Columns, focusing on user interactivity, user experience, and clean design.
He enjoys working on projects from the ground up and furthering his knowledge in development. He aims to provide unique solutions to unique problems and enjoys being able to be a part of a project from start to finish.
In his free time, Seth enjoys the occasional front porch guitar session, reading, woodworking and experiencing the world with his wife, Cassie.
If at first you don’t succeed, call it version 1.0.Seth's Thoughts on Web Development
Michelle BuiAccount Executive
Michelle Bui is the most recent addition to the team. In July, she joined Four Columns as an Account Executive. Graduating with a Bachelors of Science from University of Utah in Marketing with honors, Michelle has worked as a Brand Manager at SelfMade in Austin, Texas. Additionally, she has experience as a marketing strategist intern at MRM//McCann, one of the Big Four marketing firms, worked as a strategy consultant at the Goff Strategic Leadership Center in Salt Lake City, Utah and spent two years working at the David Eccles School of Business in marketing and corporate outreach. When she’s not in the office, Michelle loves to travel, try new recipes and read as much as possible. She is also getting married next August on top of a mountain!
Grace BryanCommunications Specialist
Grace Bryan joined Four Columns as a Communications Specialist in May 2019 after graduating from Baylor University with a BA in Journalism, Public Relations and a minor in Film and Digital Media, completing the BIC Honors Program. Her experience spans international borders as she served on the marketing and engagement team at one of the largest hospitals in the United Kingdom, Guy’s and St. Thomas’ Foundation Trust in London, England; a nonprofit, Pastors’ Discipleship Network in Kampala, Uganda; and for two years as a Public Relations Assistant at Baylor University, in Waco, Texas, where she covered the travels of over 1,400 students. Grace grew up in Southern California and loves traveling to new places, making new friends and taking photos with her middle school sweetheart and husband of three years, Blake Bryan.